Google’s ad tech impact on publishers front and center during opening day of DOJ's antitrust trial

If someone’s loss is another’s gain, then Google owes publishers a fat check — or at the very least, an apology letter with interest.
September 10, 2024

Google’s ad tech impact on publishers front and center during opening day of DOJ's antitrust trial

If someone’s loss is another’s gain, then Google owes publishers a fat check — or at the very least, an apology letter with interest.

Read more coverage on the antitrust trial against Google’s ad tech:

Do you have thoughts on the trial? Consider taking our survey.

Additional coverage:

Other things to know about

Top Stories
Ivy Liu
If someone’s loss is another’s gain, then Google owes publishers a fat check — or at the very least, an apology letter with interest.

SPONSORED BY

Logo
Virtual event: How marketers can level up engagement during fans’ free time

img
howdy!
Google implores authorities to “let’s not break what’s working” as its hour of judgement nears closer.

Publishers are reducing the risk of AI-altered images and deepfakes in political advertising, which contribute to the spread of disinformation, with new mitigation strategies and tools.

howdy!
To find out where different social platforms stand with publishers, Digiday+ Research surveyed publisher professionals on their social media usage and ad spend, and how social platforms play into their revenues and branding.

In the current price-sensitive environment, a new survey shows what consumers value most: discounts, loyalty programs and product reviews.

howdy!
RDC 2024 was chock-full of announcements spanning across just about every aspect of Roblox. Don’t worry — we sifted through them for you. Here are the most important updates for brands and marketers announced during this year’s Roblox Developers Conference.

Advertisement

As brands and agencies prioritize improving the relevancy and personalization of their ad creative, a new Digiday and Celtra survey shows that marketers lean on first-party data to inform their ad creative.

howdy!
As AI-powered tools continue to flood the marketplace, baby registry brand Babylist is shaping up auditing policies to ensure data security, stability and fairness.

howdy!
The push for companies to walk away from DE&I comes amid softer consumer spending and earnings.

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

Connect one-on-one with programmatic marketing leaders

Monday, September 9, 2024

Secure months' worth of meetings over just three days ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

DOJ vs. Google: The arguments for and against the defendant’s (alleged) ad market monopoly

Monday, September 9, 2024

The future of the $600 billion online ad industry will be shaped in the coming weeks. Here are the arguments that will decide your future. September 09, 2024 PRESENTED BY DOJ vs. Google: The arguments

From 'Jedi Blue' to 'Banksy': What Google's code names reveal in the DOJ's landmark antitrust case

Friday, September 6, 2024

Court documents include colorful names for projects related to Google's alleged dealings with advertisers, publishers and rivals. September 06, 2024 From 'Jedi Blue' to 'Banksy':

Social media platforms fuel AI ad rush with new creative tools

Thursday, September 5, 2024

The AI arms race continues as social platforms have spent the last few months rolling out generative AI-powered creative tools allowing marketers to more quickly generate ad copy and images. September

Digiday Media Buying and Planning Awards entries now open

Wednesday, September 4, 2024

Discover this year's new categories ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

You Might Also Like

🕵️ 50%, then 35%, then 20%, then nothing

Tuesday, November 26, 2024

Steal Club BF offer is live :) ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Rox

Tuesday, November 26, 2024

How to Manufacture Path Dependence in Applied AI ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Are You Doing Cross Promotions Wrong?

Tuesday, November 26, 2024

Want Growth? Stop Sleeping on Cross Promos 🔑 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

This new ad format can boost sales by 15%

Tuesday, November 26, 2024

It's Thanksgiving Week, and online shopping activity will peak in a few days. You may be noticing more shoppable ads this year–interactive ads that allow customers to buy directly from the ad

Why Is Bitcoin's Price Dropping Right Now?

Tuesday, November 26, 2024

Listen now (3 mins) | Today's Letter is Brought To You By Range! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

ET: November 26th 2024

Tuesday, November 26, 2024

Exploding Topics Logo Presented by: Semrush Logo Here's this week's list of rapidly trending topics, insights and analysis. Topic #1 Scent Beads (trends) Chart Scent beads are dissolvable

Who's hit hardest by Northvolt losses?

Tuesday, November 26, 2024

GP stakes hit annual high; VC funding for decentralized AI triples; Halcyon takes home $100M Series C Read online | Don't want to receive these emails? Manage your subscription. Log in The Daily

'It Always Begins Before It Begins': Lessons in Preparation and Selflessness

Tuesday, November 26, 2024

Excellence isn't built in moments of execution but in the countless hours of preparation that precede them with selflessness. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Cut The Mustard

Tuesday, November 26, 2024

Memes, bananas, and more. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

DOJ and Google make closing arguments in landmark adtech antitrust trial

Tuesday, November 26, 2024

With closing arguments made, the industry now awaits a ruling, which could come in the next few months. November 26, 2024 PRESENTED BY DOJ and Google make closing arguments in landmark adtech antitrust