Google’s ‘my way or the highway’ approach takes center stage in antitrust trial

Google’s ‘my way or the highway’ approach takes center stage in antitrust trial

Testimony painted a vivid picture of Google’s stubborn refusal to budge at the negotiation table.

Read more coverage on the antitrust trial against Google’s ad tech:

• Keeping track of the Google ad tech antitrust trial is challenging, especially with all the technical terms that keep cropping up. To help, Digiday has compiled a glossary of the terms likely to come up throughout the trial.

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Additional coverage:

• This week’s Digiday+ Future of TV Briefing looks at why it's important for creators to have their own channels to support their affiliate commerce businesses.
• In the retail media network arms race, agencies say their brand clients are feeling the squeeze, and are being pressured to spend big with retailers to secure and maintain premium in-store shelf space.
• With the help of artificial intelligence, agencies are analyzing emotions within shows to more closely align their ads in order to improve outcomes from attention to ad recall.