What channels move the needle for agencies

Staying on top of consumer expectations and industry shifts is critical for e-commerce brands wanting to keep customers engaged. Agencies can help their brand clients stay up-to-date by learning what’s driving customer purchases and what shoppers want from personalization. 

A new report from Klaviyo, 2024 State of E-Commerce, based on a global survey of more than 1,400 e-commerce leaders and 800 consumers, found that 78% of consumers surveyed say paid/organic search had the most influence on their purchase decisions, while only 31% of retailers said they engaged in the strategy. This 47% influence gap represents an opportunity for agencies to support their brand clients further and close the gap. Agencies are re-evaluating their brand clients’ current investments to de-influence misguided investments, prioritizing promotions, loyalty programs, omnichannel integration and channel effectiveness for overall success.

Download the latest report explore:

• The factors playing the biggest role in consumer purchasing behavior
• Consumer spending forecasts by vertical
• E-commerce companies’ top marketing priorities in 2024
• Which channels and engagement tactics resonate most with consumers

Sponsored by Klaviyo

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