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DMEXCO Briefing: The definitive Digiday guide to what’s in and out at DMEXCO 2024

Here’s what’s in and out at DMEXCO 2024.
September 17, 2024

What’s in and out at DMEXCO 2024

As the industry navigates turbulent waters, DMEXCO 2024 in Cologne, kicking off tomorrow (Sept. 18), is set to be the key stage for the latest innovations and strategies.

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Here’s what’s in and out at DMEXCO 2024.

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Even as suspicion over Privacy Sandbox proposals continues, many fear sticker shock.

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Marketers are being strategic about their investments across channels and tactics to acquire new customers and drive repeat purchases.

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If marketers continually lean on the past without building for the future, there won’t be anything new to reference five, ten or fifteen years from now.

As brands and agencies prioritize improving the relevancy and personalization of their ad creative, a Digiday and Celtra survey shows that marketers lean on first-party data to inform their ad creative.

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If the numbers are true, then X has already surpassed Pinterest and Reddit.

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Successful TV advertising campaigns require a strategic share of budgets across both linear and streaming — the key is determining the optimal balance between them.

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Current and former execs from TTD, PubMatic, Rubicon Project, Equativ and AppNexus shared anecdotes last week during court testimony.

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Much like other recent buzzwords such as blockchain, the metaverse and artificial intelligence, esports was buoyed by an initial burst of financial interest, only for the flow of money to slow once investors realized competitive gaming wasn’t about to make them a quick buck. Now, the industry is in its rebuilding stage, and Nerd Street is hoping to lead the charge.

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