DMEXCO Briefing: The definitive Digiday guide to what’s in and out at DMEXCO 2024

September 17, 2024

What’s in and out at DMEXCO 2024

As the industry navigates turbulent waters, DMEXCO 2024 in Cologne, kicking off tomorrow (Sept. 18), is set to be the key stage for the latest innovations and strategies.

Additional coverage:

Even as suspicion over Privacy Sandbox proposals continues, many fear sticker shock.
If marketers continually lean on nostalgia without building for the future, there won’t be anything new to reference five, 10 or 15 years from now.
If the numbers are true, then X has already surpassed Pinterest and Reddit in users.
Current and former execs from TTD, PubMatic, Rubicon Project, Equativ and AppNexus shared anecdotes last week during court testimony.
Much like other recent buzzwords such as blockchain, the metaverse and artificial intelligence, esports was buoyed by an initial burst of financial interest, only for the flow of money to slow once investors realized competitive gaming wasn’t about to make them a quick buck.
Long Lead's John Patrick Pullen joins the latest episode of the Digiday Podcast.

Other things to know about

Join us for the Digiday Programmatic Marketing Summit, December 3-5 in Nashville, where you'll have the opportunity to connect with leaders from Goodway Group, OMD and many more. Register now—prices rise September 24.
Brands using platforms that enable advanced contextual targeting directly within their DSPs via the IAB’s Content Taxonomy gain more effective audience reach. Sponsored by GumGum.
DSPs that harness advanced AI techniques and unique insights from shopping and entertainment signals are optimizing bid shading and winning rate models for advertisers. Sponsored by Amazon Ads.

What channels move the needle for agencies

Monday, September 16, 2024

How agencies are aligning marketing strategies with consumer behavior ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Google sheds its nice guy poise as the legal heat dials up

Monday, September 16, 2024

Evidence in week one of its ad tech antitrust trial reveals an iron fist couched within its velvet glove. September 16, 2024 Google sheds its nice guy poise as the legal heat dials up Evidence in week

DOJ accuses Google of knowingly taking power from publishers as government enters emails and audio as evidence

Friday, September 13, 2024

Evidence presented during the antitrust trial shows Google (internally) acknowledged publisher chagrin. September 13, 2024 PRESENTED BY DOJ accuses Google of knowingly taking power from publishers as

Marketing Briefing: Why holding companies are taking a 'platform' approach to pitch more cohesively

Thursday, September 12, 2024

How holding companies are leaning into consolidation and what this means for agency brands ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Google antitrust trial reveals the 'succeed at all costs' culture behind the pursuit of ad market domination

Thursday, September 12, 2024

If that sounds dramatic, the third day of its antitrust trial offers some compelling proof. September 12, 2024 PRESENTED BY Google antitrust trial reveals the 'succeed at all costs' culture