Guide: How marketers are using AI to tackle addressability, targeting and measurement

Most advertisers are increasing investments in AI to combat the loss of audience data signals, especially due to the diminishing role of cookies. As enthusiasm for Google’s Privacy Sandbox and ID solutions wane, and the industry continues to shift away from cookie-based campaigns, teams are leaning into innovations in ad tech and viewing AI as a critical tool moving forward. 

In this new guide from Quantcast, learn how marketers are using AI to navigate the cookieless future, optimize programmatic advertising and improve targeting and measurement strategies.  

Download the latest guide to explore: 

• How marketers are finding success in the new programmatic era
• The changes AI is ushering into the industry
• The benefits of multi-signal approaches
• How AI-powered solutions are helping marketers move beyond cookies

Sponsored by Quantcast 

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