Guide: How marketers are using AI to tackle addressability, targeting and measurement
Most advertisers are increasing investments in AI to combat the loss of audience data signals, especially due to the diminishing role of cookies. As enthusiasm for Google’s Privacy Sandbox and ID solutions wane, and the industry continues to shift away from cookie-based campaigns, teams are leaning into innovations in ad tech and viewing AI as a critical tool moving forward. In this new guide from Quantcast, learn how marketers are using AI to navigate the cookieless future, optimize programmatic advertising and improve targeting and measurement strategies. Download the latest guide to explore:
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