X is on the hunt for more ad dollars at its latest client council meeting

X is on the hunt for more ad dollars at its latest client council meeting

80 marketers showed up at X’s New York HQ for the session.

Additional coverage:

• With phones charged and livers steeled, attendees prepare to navigate a pixelated pandemonium. It can only mean one thing: DMEXCO is upon us.
• As President Joe Biden's administration takes aim at cheaper Chinese products by increasing tariffs, ad buyers hope the eventual ripple effects will be cheaper CPMs on Meta platforms.
• This week’s Future of TV Briefing looks at how free, ad-supported streaming TV channels are filling less of their available ad slots this year.
• Broadcasters NBCU and Channel 4, as well as brands including Bridgestone, Samsung and Nike, are considering the commercial impact of advertising in the summer Olympics.
• When it comes to programmatic advertising on demand-side platforms, there's no denying that industry giants Google and The Trade Desk are the dominant players. But according to a Digiday+ Research survey, there's room for competition in the space, and industry members want that competition to come from Amazon.
• Millions of users still play blockchain games on a regular basis, making the Web3 community a potential gold mine for advertising looking to reach a young, technologically literate audience.