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In today’s edition:

• 🩳 Today's Tip of the Day is for short-form video

• ⏲️ Save time with templates and ChatGPT

• 🗞️ Industry news from Google and Meta

Do you have trouble figuring out what to record for Stories, Shorts, or TikTok? Or maybe inspiration hits with too many great ideas at inopportune times when you can’t record.

The most effective short videos create an emotional connection with your viewer by doing three things:

• Demonstrate how you understand your audience's challenges

• Show why you're uniquely qualified to help them

• Highlight your brand's core values that you share with your audience

That’s a tall order off the cuff. If you rely on in-the-moment ideation, shooting one 60-second video could take hours.

Practice Story-Banking

The story-banking process involves listing all possible stories that could create an emotional connection with your audience. 

When you get an idea, add it to a running list of stories you could tell. Look for moments when your audience strongly reacted to a story you've shared before, perhaps in a social media post or during a presentation. These reactions can signal which stories are most impactful.

Now, you’ll have an entire library of stories to tell when it’s time to hit the record button.

Today's tip was inspired by Mariana Henninger, a featured guest on the Social Media Marketing Podcast.

Big News from Social Media Examiner, Reader

My team and I have been working for months to bring you something sure to help your marketing career. It’s for everyone who wants to save time AND improve their marketing.

If that sounds like you, click the link below for a short video. When you do, you’ll get access to behind-the-scenes content that will help your marketing.

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How to Create and Use a Template for ChatGPT: A Step-by-Step Guide

Do you use ChatGPT to assist with the same tasks on a regular basis? Wish it wasn’t so difficult to keep track of the prompt that gave you the best results?

Creating templates with a structured prompt format for your routine tasks will allow you to generate the desired results quickly. 

In addition, templates will ensure you and your team get consistent, higher-quality output from ChatGPT.

Follow these steps to create and use prompt templates for recurrent ChatGPT tasks.

First, choose a specific task you want to complete with your prompt. For example, you want ChatGPT to draft a LinkedIn post about a piece of news.

Next, open your text editor, word processor, or note pad and create a document. In this document, write the prompt for ChatGPT to complete your task. 

If you’re stuck, review OpenAI’s documentation on prompting strategies, and then ask ChatGPT to help you write an effective prompt by describing the goals of your task.

With your prompt documented, you can copy the prompt template and paste it into a ChatGPT chat.

Next, add a sample news story and test the prompt template to ensure the results are as expected. 

If the results aren’t what you expected, modify the prompt template as needed to generate the output you need from ChatGPT.

When you’re happy with the results, you can store your adjusted prompt in your preferred knowledge management app so you can use it again and again.

Save Your ChatGPT Prompt Template

Although you can't save a template directly in ChatGPT yet, these methods make it easy to manage templates and use them efficiently whenever you need them.

To save this prompt as a template, you can choose one of these options depending on where you want to store and reuse it:

External Document

• Create a document (e.g., in Google Docs, Microsoft Word, or any note-taking app like Notion or Evernote).

• Store the template there and refer to it whenever you want to use it with ChatGPT.

• Copy and paste the prompt template into ChatGPT when you want to apply it.

Clipboard Manager

• Use a clipboard manager like ClipboardFusion, Ditto on Windows, or Paste on Mac.

• Save the template text in your clipboard manager, allowing you to paste it into ChatGPT as needed.

Browser Extensions

• Use browser extensions like Text Blaze or Auto Text Expander to store frequently used text. These tools allow you to insert templates into any text field with a simple keyboard shortcut, which you can use directly in ChatGPT's input box.

Bookmark the Template

• You can store the prompt template text as a browser bookmark or in a dedicated folder in your browser bookmarks. Open the bookmark, copy the template text, and paste it into ChatGPT when needed.

Check Your Custom Instructions 

If you or others on your team have Custom Instructions setup in ChatGPT, those instructions may affect the output of your ChatGPT prompt template. 

To check your account’s Custom Instruction settings, click on your profile image in the upper right corner, then click on Customize ChatGPT.

Today's advice is provided with insights from Social Media Examiner’s Editorial team.

What Does This Make Possible? 

At Social Media Examiner, we operate with a growth mindset. Anytime something happens—good or bad—we ask the above question and always discover exciting possibilities.

What about you? Are you looking to discover new possibilities?

If so, then consider attending Social Media Marketing World. 

Not only will you discover the latest marketing strategies taught by experts in the industry, but you’ll also meet other marketers facing the same challenges and opportunities you are. 

Ask yourself: What does attending Social Media Marketing World make possible for Reader?

I’m ready to discover more…

Gemini Live: Google's voice-activated AI assistant is now rolling out to users on Android devices who don't have a paid account. This feature allows for dynamic conversations where the AI can interrupt and redirect responses in real-time. Users can access Gemini Live through a circular waveform icon with a sparkle in the bottom-right corner of the Gemini overlay or full app. The interface includes "Hold" and "End" buttons, and users can continue using their phone or lock the screen because Gemini Live operates in the background. In addition, 10 more voices can be previewed and selected in the Gemini settings. Source: 9To5Google

Meta AI Labeling: Next week, Meta is implementing changes to how it labels AI-edited content across its platforms, including Instagram, Facebook, and Threads. The company's "AI Info" tag will now be placed in a menu in the top-right corner of images and videos that have been manipulated using generative AI. Users can access this menu to check for AI information and learn about any adjustments made to the content. The company will continue to display the "AI Info" label for content detected as generated by AI tools, whether through industry-shared signals or user self-disclosure. Source: Meta

Did You Know?

The sports term “home run” wasn’t first used in baseball. It was first used in cricket!