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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Collagen Mask

A collagen mask is a skincare sheet mask designed to boost skin hydration and elasticity by delivering collagen directly to the skin.

Hydrolyzed collagen, derived from fish or bovine sources, is a crucial component of these masks, acting as a humectant to help the skin retain moisture and improve texture.

Additionally, natural extracts like Irish Moss, liquorice root, and olive oil provide antioxidant and anti-inflammatory benefits, contributing to overall skin health and radiance.

“Collagen masks” are particularly popular among individuals seeking anti-aging treatments, underscored by a 300% increase in searches over the past 12 months.

What's Next

Collagen masks are part of the Collagen Everything meta trend.

Other fast-trending collagen products include:

Collagen matcha – blend of matcha green tea and collagen peptides. This combination leverages the antioxidant properties of matcha, including vitamin C and polyphenols, to protect collagen from oxidative stress and prevent glycation, which can damage collagen.

Collagen stick – sticks processed and shaped into chews, which are then dried to maintain their nutritional content and provide a satisfying texture, often used as treats for dogs.

Collagen hair mask – deep conditioning treatment formulated to strengthen and repair hair by infusing it with collagen.

Topic #2

Waterfall Kitchen Sink

A waterfall kitchen sink is a modern kitchen fixture characterized by its smooth flow of water, mimicking the natural movement of a waterfall.

These sinks, often made of stainless steel with nano-coatings, offer modes including a standard stream for everyday tasks, a powerful spray for heavy-duty cleaning, and a waterfall mode that creates a wide, cascading sheet of water ideal for filling large pots or rinsing produce.

The “waterfall kitchen sink” has gained popularity for its aesthetics and functionality in modern kitchens, underscored by a 188% increase in searches over the past 2 years.

Advanced models of waterfall sinks incorporate smart technologies like digital temperature displays and hands-free water drainage controls.

What's Next

Waterfall sinks with smart capabilities are part of the Smart Home 2.0 meta trend.

Consumers are looking for products that go beyond the last generation of smart home devices – either aesthetically or technologically.

Examples of trending smart home products with strong recent growth include smart heat pumps, automatic curtain openers, and AI home cameras.

Topic #3

Everyday Dose

Everyday Dose is a wellness brand that offers a range of functional, mushroom-based coffees and supplements designed to enhance cognitive function and boost energy.

Their products blend natural ingredients with adaptogenic mushrooms like Lion’s mane, which contains compounds that may contribute to nerve growth and neuroprotection.

As awareness around functional mushrooms continues to rise, searches for “everyday dose” have grown 317% in the past 2 years.

What's Next

Searches for “functional mushrooms” have grown 7400% over the past 5 years, suggesting that brands like Everyday Dose are set to scale up.

Many habitual coffee drinkers seek to reduce caffeine intake due to side effects like insomnia, agitation, and increased heart rate, while still desiring a morning ritual.

Additionally, younger consumers, particularly Gen Z, are driving a shift towards more diverse and innovative beverage options, including cold brew and ready-to-drink formats like the products offered by Everyday Dose.

Topic #4

Thc Seltzer

THC seltzer is a cannabis-infused beverage that combines tetrahydrocannabinol (THC), the psychoactive component of cannabis, with flavored sparkling water.

This product offers a healthier and more discreet way to consume cannabis when compared to smoking and vaping, appealing to both recreational and medicinal users.

This method of consumption may be one reason that searches for “thc seltzer” have increased 394% in the past 2 years.

What's Next

THC seltzers are part of the Cannabis-infused Beverages meta trend.

The market for cannabis beverages is forecasted to reach $8.52 billion by 2027, growing at a CAGR of 25.0%.

Cannabis drinks are appealing to many because they offer a way to consume the compound in a more socially acceptable form compared to smoking.

Plus, beverages offer a precise dose with more predictable effects.

The technology used to make cannabis-infused beverages has just become available, which explains why there’s such a sharp uptick in startups entering this space.

Cannabis-infused drinks come in many forms, such as THC lemonade, THC water and THC wine.

Topic #5

Exponential Eco-Health Startup
(Exploding Topics Pro Only)

Topic #6

New Product Category Taking Off
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Topic #7

Rapid-growth Collaboration Software
(Exploding Topics Pro Only)

Topic #8

Consumer Product Gaining Steam
(Exploding Topics Pro Only)

Topic #9

Exploding Water Sports Brand
(Exploding Topics Pro Only)

“By using Semrush, my team saves a lot of time by working on the right content”

Semrush is the only tool that helps you research your topics, create the content, and schedule it across the web all in one suite.

Which is why 20+ million content creators, entrepreneurs, and businesses have signed up.

Like Idan Segal, Organic Growth Lead at Wix.

As as a marketer, Idan uses Semrush's tools to make data driven decisions. Which helps him identify the right content to create for his audience.

"By using Semrush, my team saves a lot of time by working on the right content and in a more data-driven way. Semrush is my right hand for many tasks, it helps me and my team strategize."

The best part?

You can try Semrush absolutely free for 14 days.

So if you want to stay ahead of the curve, try Semrush today.

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Exploding Topics - ET: September 24th 2024

Topic #1

Collagen Mask

What's Next

Topic #2

Waterfall Kitchen Sink

What's Next

Topic #3

Everyday Dose

What's Next

Topic #4

Thc Seltzer

What's Next

Topic #5

Exponential Eco-Health Startup(Exploding Topics Pro Only)

Topic #6

New Product Category Taking Off(Exploding Topics Pro Only)

Topic #7

Rapid-growth Collaboration Software(Exploding Topics Pro Only)

Topic #8

Consumer Product Gaining Steam(Exploding Topics Pro Only)

Topic #9

Exploding Water Sports Brand(Exploding Topics Pro Only)

“By using Semrush, my team saves a lot of time by working on the right content”

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