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26 Sept‍ember, 2024

Report

The State of Email in Lifecycle Marketing Report

Did you know only 44% of marketers use lifecycle emails to activate, engage, and retain customers? Yep, that’s what our annual State of Email survey revealed!

But here’s the thing: boosting customer retention is a top priority for most marketers. And guess what? The secret sauce is effective lifecycle marketing.

Want to know how email can power your customer journey? We’ve gathered insights from 6 industry experts and nearly 1,000 marketers to show you the way in The State of Email in Lifecycle Marketing Report.

Short on time? No worries! We’ve pulled together the highlights just for you.

A laptop with a shopping bag and an email envelope coming out of it

True or false:
60% of Cyber Weekend sales are driven by consumers who engaged with a brand’s prior marketing email.

True
False

Scroll to the bottom for the answer.

Check your rep. It’s not the end of the world if your email reputation takes a nose dive. Here’s what you need to do.
Guess who? 4 days. 18 hours of sessions, panels, and networking on all things email marketing. It’s Litmus Live!
The holidays are coming. You’ve still got time to get some last-minute inspiration for those email campaigns.
What IS lifecycle marketing? Get the definitive answer and see how email supports the entire customer journey.

From the bookmarks bar

Drive urgency, ethically. Countdown timers are great to drive a bit of urgency. But don’t mislead your audience with them.
Email is still winning. Over 80% of retail businesses rely on email to drive growth. But SMS usage is creeping in.
The best of the best. Take a deep dive into Litmus Live speaker Kath Pay’s favorite emails.

The answer is true! Now’s the time to get your email engagement up for a successful BF/CM. And while planning, keep these 50+ Cyber Weekend subject lines handy.

Discover the key to effective lifecycle marketing, how to fix your email rep, and more

The State of Email in Lifecycle Marketing Report

From the bookmarks bar

Older messages

📣 Now open: free registration for Litmus Live, SEO for email, and more

Tech stacks, proven personalization tactics (+ free course), and more

Learn how to add video to email, get ahead with Black Friday subject line inspiration, and more

Overcoming email personalization hurdles, holiday marketing tactics for a successful Q4, and more

Why email ROI is misunderstood, discover July’s most popular email client, and more

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