The rise, stall and fall of Oracle's advertising business

The rise, stall and fall of Oracle’s advertising business

The demise of the once-market leading ad tech business Oracle Advertising marks a new chapter in the industry's story.

Additional coverage:

• With the antitrust trial against Google’s alleged ad monopoly set to wrap by year’s end, the industry buzz has shifted to the fallout. Will Google’s ad empire get dismantled? And if so, will it be a clean break or just a few loose threads?
• NBA team the Chicago Bulls is looking to grow its international audiences using dedicated social profiles — and it's hoping that international brand deals follow.
• Meta's big two social media platforms have seen better days with publishers — their usage and ad spend on Facebook continues to fall and, after trending upward through last year, publishers are even pulling back from Instagram, it seems.
• One way influencer agencies are differentiating themselves from traditional shops or talent management firms is through technology, partnerships and a more holistic approach to working with influencers. More in this Digiday+ Media Buying Briefing.

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