TikTok's Search Ads are live, but advertisers aren't ready to reallocate those Google dollars

TikTok’s Search Ads are live, but advertisers aren’t ready to reallocate those Google dollars

TikTok reps are rolling out financial perks and strategic incentives to get ad dollars flowing into the platform's new search offering.

Additional coverage:

• While some observers during Google's trial felt like there were no “bombshells” during the testimony, there was still a sense of vindication that some evidence has come to light.
• To understand the process behind a brand comeback, Digiday asked four marketing and advertising executives about the typical steps a brand needs to take to mount a comeback in this week's Digiday+ Marketing Briefing.
• More than half of the streaming ad dollars committed with Disney in this year’s upfront will be transacted programmatically, Disney’s Jamie Power said in a live Digiday Podcast recording.
• Dutch agencies see their pragmatic makers mentality as an important differentiator from the American competition.

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