Hi there 👋, here’s this week’s top digital media and market news…

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Charlie Patel, Owner of Media Assets Newsletter

“The $175K Secret Hiding in a Google Doc”

Olly Richards made over $175K in 2023 from a simple lead magnet—a 118-page Google Doc breaking down how he built a $10M online education business. Without a big audience or fancy tools, he used this doc to drive nearly 13K newsletter subscribers and crazy-high open rates. The kicker? He gave it away for free, and it went viral in the marketing world, with people sharing it everywhere.

The genius behind Olly's success was the authenticity of his Google Doc—super casual, no over-the-top design, and packed with value. His strategy? Offer something different, nurture his subscribers, and focus on paid growth that funds itself. This is a masterclass in how a well-crafted lead magnet can seriously drive engagement and revenue without feeling salesy. (LINK)

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