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Roblox is starting to take programmatic advertising more seriously

Although marketers are already spending millions of dollars inside Roblox, the bulk of that spending goes to in-game studios building branded worlds, rather than directly to the platform itself. Programmatic ads represent a more straightforward revenue stream for Roblox.
October 02, 2024

Roblox is starting to take programmatic advertising more seriously

Although marketers are already spending millions of dollars inside Roblox, the bulk of that spending goes to in-game studios building branded worlds, rather than directly to the platform itself. Programmatic ads represent a more straightforward revenue stream for Roblox.

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Top Stories
Ivy Liu
Although marketers are already spending millions of dollars inside Roblox, the bulk of that spending goes to in-game studios building branded worlds, rather than directly to the platform itself. Programmatic ads represent a more straightforward revenue stream for Roblox.

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Such a diffuse set of assignments by seems to fly in the face of discussions in recent years of multinational giants — those participating in the “mediapaloozas” of the past — looking to simplify or reduce their roster of agencies.

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Automaker Lexus worked with Amazon Ads to increase awareness of its electric vehicle offerings in a campaign centered on connected home devices.

howdy!
This week’s Future of TV Briefing looks at Telemundo’s programming strategy for its 24/7 streaming news channel.

As advertisers and agencies venture into mobile in-app advertising, many view the open internet as uncharted territory, while it’s a space with rich innovation and growth opportunities.

howdy!
That was the overarching theme at Digiday Media’s Retail Media Strategies event held in New York City last month.

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As companies get comfortable with one-to-one collaboration, multi-party opportunities are materializing to reimagine how organizations conduct measurement.

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Digiday+ Research analyzed how CPG startups are using pop-ups as part of their marketing strategies to test new markets and expand their reach.

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TikTok reps are rolling out financial perks and strategic incentives to get ad dollars flowing into this new offering. 

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