Roblox is starting to take programmatic advertising more seriously

Roblox is starting to take programmatic advertising more seriously

Although marketers are already spending millions of dollars inside Roblox, the bulk of that spending goes to in-game studios building branded worlds, rather than directly to the platform itself. Programmatic ads represent a more straightforward revenue stream for Roblox.

Additional coverage:

• Unilever announced the distribution of its global media business to pretty much each of the Big Six holding companies: WPP, Omnicom, Publicis, IPG, Dentsu and Havas.
• This week’s Digiday+ Future of TV Briefing looks at Telemundo’s programming strategy for its 24/7 streaming news channel.
• As retail media grows in popularity, marketers are expecting more bang for their buck. That was the overarching theme at Digiday Media's Retail Media Strategies event held in New York City last month.
• Digiday+ Research analyzed how CPG startups are using pop-ups as part of their marketing strategies to test new markets and expand their reach.

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