GrowthHackingIdea - A/B test. 2 headlines. 40% difference.
1st: "The simple test that increased our referrals".
2nd: "The simple test that increased our referrals by 30%".
The second looks more promising. But by how much? +40%!
Data makes your headlines stronger.
Here is my favorite massive resource with all kinds of data for your tasty headlines: statista.com
Source: blog.bufferapp.com
Cheers,Charlie Patel ;)
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