📬 No. 48 | Best practices every newsletter should do

͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­ ͏ ‌     ­
It’s Wednesday, September 18, and this week, we’re diving into the best practices too many newsletters still aren’t doing. But first…

Something I’d love your feedback on: If you go to inboxcollective.com and click on the corgi in the bottom right corner, you can ask it questions about basically anything related to newsletters. (Yes, it’s an AI-powered corgi.) I’d love your feedback on how we could make this feature better…

Here’s how else I’ve been using ChatGPT lately….

Litmus is out with a new State of Email Report about lifecycle marketing. I contributed a few thoughts to the report — lots of really smart tactics and ideas to try here

—Dan (say 👋 via email or LinkedIn)
All of our newsletters this month are presented by GetResponse, an email marketing and automation platform with comprehensive, affordable, and easy-to-use tools to grow, engage, and convert your audience.

If you’re looking for an ESP with powerful automation and monetization tools, give GetResponse a try.

Obvious Best Practices Too Many Newsletters Still Don’t Do


I cannot tell you how many times I’ve heard newsletter writers say, “I know I should be doing this, but…”

There’s a lot of low-hanging fruit out there — stuff that, done well, can make a huge difference in your newsletter strategy. I’m talking about implementing tactics like:
  • Building out a welcome series
  • Surveying your audience
  • Using audience segments to target the right readers
  • Regularly cleaning your email list
  • Connecting with other newsletter operators
I came up with a list of 17 best practices that will help you grow your list, drive more engagement, and make more money. Here’s what you need to tackle next to improve your newsletter.
Let’s get into it →
The team at GetResponse is out with a free new resource, “From $0 to Profit: How to Build a Thriving Paid Newsletter,” that’s well worth reading. Inside their guide, you’ll learn:
  • How to set SMART goals for your newsletter.
  • What niches might be profitable and engaging.
  • Best practices for creating content and a newsletter design that readers will love.
  • Different monetization strategies to grow your revenue.
There are lots of great tips in here that can help you build your paid newsletter product. Download GetResponse’s guide via this link.
 
*This content has been promoted by our partners*

From my reading list...


ICYMI: Interested in hosting an event for your newsletter readers? Here’s what you need to do to get started — and how to make money off the event, too. (Inbox Collective)

Every newsletter needs a unique selling proposition. Here are a few ways to find yours. (AWeber)

The holidays are around the corner, and it’s worth thinking about an opt-out strategy from those holiday marketing messages. (Validity)

I love this line from Oliver Darcy about why he went independent with a newsletter: “Life is too short to delay placing a bet on yourself.” (Depth Perception)
💌 Did a friend forward you this newsletter? Sign up to get this every week in your inbox.

📬 Want to work with Inbox Collective? Here’s how I can help you.

✏️ Looking for a new job in the email space? I might be able to help.

🍕 Interested in attending Dine & Deliver, a dinner series presented by Omeda and Sparkloop? Apply here.

🎯 Want to reach 11,000+ people in the email space? Let’s talk.

 
Copyright © 2024 Inbox Collective LLC.

Having trouble viewing this email? You can see an HTML version of this newsletter here.

No longer want to receive our newsletters? That’s OK! You can unsubscribe here

Inbox Collective LLC
1776 Park Ave Ste 4
Box #125
Park City, UT 84060

Add us to your address book

Older messages

📬 No. 47 | How to throw a great event

Thursday, September 12, 2024

“If you're putting the right people in the room, will people enjoy it? The answer is overwhelmingly, 'Yes.'” ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌

📬 No. 46 | A huge newsletter you’ve never heard of

Wednesday, September 4, 2024

“None of the founders are journalists. We speak the language of the reader, not the language of traditional journalism.” ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌

📬 No. 45 | How to get readers to reply

Wednesday, August 28, 2024

“Done right, this tactic will give you the chance to start a lot of useful conversations with your readers.” ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌

📬 No. 44 | From the pitch to the inbox

Wednesday, August 21, 2024

“To create this scale of economy with newsletters, that's the next big thing.” ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏

📬 No. 43 | The advice I give again and again

Tuesday, August 20, 2024

“The first version of your newsletter is never perfect. All the good stuff happens after you launch” ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌

You Might Also Like

What A Day: Florida Yes Men

Tuesday, November 12, 2024

Donald Trump's cabinet picks are wild, but he's also chosen a few normies to lead his foreign policy. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

This soft-sided luggage is very cute

Tuesday, November 12, 2024

But is it a good suitcase? View in browser The Recommendation We tested Away's new soft-sided carry-on A photo of someone holding the handle of a soft-sided suitcase, next to a photo of someone

Bigotry Is Not the Answer to Donald Trump

Tuesday, November 12, 2024

Columns and commentary on news, politics, business, and technology from the Intelligencer team. Intelligencer 2024 election Bigotry Is Not the Answer to Donald Trump Post-election, liberals scramble

Wednesday Briefing: Trump’s team of loyalists

Tuesday, November 12, 2024

Plus, the new series “Say Nothing.” View in browser|nytimes.com Ad Morning Briefing: Asia Pacific Edition November 13, 2024 Author Headshot By Gaya Gupta Good morning. We're covering the latest on

Another cable news star goes the independent route

Tuesday, November 12, 2024

PLUS: Will the media experience another "Trump bump"? ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

We Were Built For This Moment

Tuesday, November 12, 2024

Here's how The Lever's team will be holding the powerful accountable in this new era of corruption — and what you can do to help. We Were Built For This Moment By The Lever • 12 Nov 2024 View

Let There Be Light

Tuesday, November 12, 2024

The Important Stuff, Western Sieve ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

☕ Gift guides, unwrapped

Tuesday, November 12, 2024

A PR expert's guide to landing brands on a gift guide. November 12, 2024 Marketing Brew presented by Amazon Ads It's Tuesday. After presumably consulting the Grinch, Saks Fifth Avenue is

Trump’s victory is a green light for genocide in Gaza

Tuesday, November 12, 2024

The slaughter we've witnessed over the past 13 months has been shocking to the conscience. But what comes next could be unimaginably worse. The founding charter of Benjamin Netanyahu's Likud

Amperity names new CEO | Starform raises $6M | Apple sets smart cam sights on Ring and Wyze 

Tuesday, November 12, 2024

We tried the 'Tomb Raider' escape room in Seattle ADVERTISEMENT GeekWire SPONSOR MESSAGE: Get your ticket for AWS re:Invent, happening Dec. 2–6 in Las Vegas: Register now for AWS re:Invent.