It’s Wednesday, September 18, and this week, we’re diving into the best practices too many newsletters still aren’t doing. But first…

Something I’d love your feedback on: If you go to inboxcollective.com and click on the corgi in the bottom right corner, you can ask it questions about basically anything related to newsletters. (Yes, it’s an AI-powered corgi.) I’d love your feedback on how we could make this feature better…

Here’s how else I’ve been using ChatGPT lately….

Litmus is out with a new State of Email Report about lifecycle marketing. I contributed a few thoughts to the report — lots of really smart tactics and ideas to try here…

—Dan (say 👋 via email or LinkedIn)

All of our newsletters this month are presented by GetResponse, an email marketing and automation platform with comprehensive, affordable, and easy-to-use tools to grow, engage, and convert your audience.

If you’re looking for an ESP with powerful automation and monetization tools, give GetResponse a try.

Obvious Best Practices Too Many Newsletters Still Don’t Do

I cannot tell you how many times I’ve heard newsletter writers say, “I know I should be doing this, but…”

There’s a lot of low-hanging fruit out there — stuff that, done well, can make a huge difference in your newsletter strategy. I’m talking about implementing tactics like:

Building out a welcome series
Surveying your audience
Using audience segments to target the right readers
Regularly cleaning your email list
Connecting with other newsletter operators

I came up with a list of 17 best practices that will help you grow your list, drive more engagement, and make more money. Here’s what you need to tackle next to improve your newsletter. Let’s get into it →

The team at GetResponse is out with a free new resource, “From $0 to Profit: How to Build a Thriving Paid Newsletter,” that’s well worth reading. Inside their guide, you’ll learn:

How to set SMART goals for your newsletter.
What niches might be profitable and engaging.
Best practices for creating content and a newsletter design that readers will love.
Different monetization strategies to grow your revenue.

There are lots of great tips in here that can help you build your paid newsletter product. Download GetResponse’s guide via this link.

*This content has been promoted by our partners*

From my reading list...

ICYMI: Interested in hosting an event for your newsletter readers? Here’s what you need to do to get started — and how to make money off the event, too. (Inbox Collective)

Every newsletter needs a unique selling proposition. Here are a few ways to find yours. (AWeber)

The holidays are around the corner, and it’s worth thinking about an opt-out strategy from those holiday marketing messages. (Validity)

I love this line from Oliver Darcy about why he went independent with a newsletter: “Life is too short to delay placing a bet on yourself.” (Depth Perception)

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📬 No. 48 | Best practices every newsletter should do

Obvious Best Practices Too Many Newsletters Still Don’t Do

From my reading list...

Older messages

📬 No. 47 | How to throw a great event

📬 No. 46 | A huge newsletter you’ve never heard of

📬 No. 45 | How to get readers to reply

📬 No. 44 | From the pitch to the inbox

📬 No. 43 | The advice I give again and again

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