How to manage an actual online community platform, with Oprah Daily’s Pilar Guzmán

How to manage an actual online community platform, with Oprah Daily’s Pilar Guzmán

On the latest Digiday Podcast episode, Oprah Daily’s editorial director discussed The Oprah Insider Community’s launch and how the publication is moderating content on the platform.

Additional coverage:

• Brands are putting more cash aside to work with creators — but are reluctant to see it trickle down too far. More in this Digiday+ Marketing Briefing.
• Digiday surveyed brand, retailer and agency professionals about their use of sales channels during the holidays, their holiday marketing tactics and how their current holiday season discounts and revenue expectations compare to last year’s. Here's what we found.
• There is more room on the big(ger) screen for creators as the lines continue to blur between traditional television and digital video content.
• More retail membership programs are adding streaming services like Disney+ and Paramount+ as an additional perk, but experts say there are more reasons behind doing so than just adding value to Kroger Boost or Walmart+.
• Over a third of workers overall (and about half of Gen Zers) admit to posting about their job or employer negatively on social media, according to a recent survey from Owl Labs.