How brands like Walmart and Adidas are fostering genuine consumer connections

Brands with relationship marketing strategies have a real edge over the competition: nearly seven in 10 consumers are willing to pay a premium for brands that have earned their loyalty. 

In this crowded and competitive landscape, marketers are prioritizing personalized and relevant customer experiences to help keep loyal customers returning. At the cornerstone of relationship marketing is consistent, creative and engaging communication across channels, membership programs and gamified experiences.

Marigold’s new relationship marketing brand rankings report surveys more than 21,000 consumers to uncover how loyalty is earned and explores the methods of achieving the most promising results.

Download the report to learn:

• How zero-party data acquisition is fueling personalization
• Ways brands are winning customer loyalty
• How top brands score for personalization, omnichannel, loyalty and trust
• Insights from Walmart, John Lewis, Adidas, Chili’s and more

Sponsored by Marigold 

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