Amid green shoots of recovery in ad tech investment, a note of caution is warranted

October 15, 2024

Amid green shoots of recovery in ad tech investment, a note of caution is warranted

Despite a slew of merger and acquisition deals and a high-profile investment in a single week, industry experts who were at Advertising Week New York are still cautious.

Additional coverage:

Advertising on platforms is becoming a bit of a magic show, courtesy of AI. TikTok is the latest to join the spectacle.
Lego is recruiting to boost in-house media capabilities.
This latest upfront cycle served as “a reset year” for streaming ad pricing, UM Worldwide’s chief investment officer Marcy Greenberger said on the Digiday Podcast.
Calls from the C-suite have reached a fever pitch over the past year or so, in which marketers are being asked to spin more brand storytelling magic, but without the extra cash to back it up. More in this Digiday+ Marketing Briefing.

Other things to know about

Join us at the Digiday Programmatic Marketing Summit in Nashville, December 3-5, for three days of networking and insightful sessions exploring the most pressing topics in programmatic. Book your passes now — prices rise October 22.
Marketers are focusing on building meaningful connections with audiences by anticipating consumer trends and understanding what’s on their minds. Sponsored by Experian.
As companies get comfortable with one-to-one collaboration, multi-party opportunities are materializing to reimagine how organizations conduct measurement. Sponsored by LiveRamp.

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Amid green shoots of recovery in ad tech investment, a note of caution is warranted