Marketers are not won over by new AI-powered search tools

Marketers are not won over by new AI-powered search tools

The conversation around search advertising has reached a fever pitch thanks to recently launched AI-powered tools like Perplexity and Google’s AI Overviews. Despite the buzz, marketers and advertisers remain on the fence, uncertain about pricing and performance.

Additional coverage:

• Topics at the Digiday Media Buying Summit included the need for reintegration across many facets of the industry, guidance on how to better understand CMOs, and a serious discussion on the challenges for advertisers during election season.
• WNBA has signed advertisers previously strangers to basketball, such as dating app Bumble, over-the-counter birth control brand Opill and, most recently, automobile lubricant-maker Castrol.
• The IP address may not be long for this world, but log-in rates are more encouraging than initially hoped for. We overheard this and more at Prebid Summit.
• This week’s Digiday+ Future of TV Briefing looks at the role that interactive ads play in today’s streaming ad buys.