Political ad spending piles up in key states less than a month until Election Day

A report released from AdImpact found 74% of all presidential ad spending has gone to just seven states since Vice President Kamala Harris entered the race.
October 14, 2024

Political ad spending piles up in key states less than a month until Election Day

A report released from AdImpact found 74% of all presidential ad spending has gone to just seven states since Vice President Kamala Harris entered the race.

Additional coverage:

Other things to know about
  • Enter the Digiday Content Marketing Awards to showcase your most innovative work in categories including Best Use of TikTok, Best Brand/Influencer Collaboration and more. Submit by December 6 for the best rate.
  • By applying a cohesive approach to different video channels, brands are effectively engaging consumers in an ecosystem that continues introducing fresh content across new streaming platforms and devices. Sponsored by Amazon Ads.
  • An identity spine requires forethought. When brands determine the most important use cases, they can identify the tool that covers those necessary functions. Sponsored by Adstra.

Top Stories
Ivy Liu
A report released from AdImpact found 74% of all presidential ad spending has gone to just seven states since Vice President Kamala Harris entered the race.

howdy!
Agencies are exploring more incremental testing and insights in order to guide clients on where to spend and cut. It requires a lot more data but the payoff may be worth it.

Advertisement

Register for this virtual event on October 22 at 1 p.m. ET for insight into improving internal communication and optimizing client collaboration for improved performance and increased sales.

howdy!
Publishers’ use of YouTube remains strong, but TikTok’s place in publishers’ video-focused social media strategies is growing stronger.

Publishers like Bleacher Report are turning to decision intelligence to integrate data across channels, optimize content strategy and drive higher engagement and revenue.

howdy!
Self-taught special effects YouTube artist Brandon B discusses AI, his production company and why he’s all in on YouTube.

Advertisement

By breaking down revenue-per-recipient from different types of emails across various industries, companies can gauge whether welcome emails or post-purchase drive the most engagement.

howdy!
Walmart debuted its own set of retail-specific AI models to help power the company’s “Adaptive Retail” era of personalized shopping and customer service.

howdy!
After bonanza years fueled by the COVID-19 lockdown, ad industry excitement around gaming has subsided somewhat in 2024.

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

Amid green shoots of recovery in ad tech investment, a note of caution is warranted

Sunday, October 20, 2024

Despite a slew of merger and acquisition deals and a high-profile investment in a single week, industry experts who were at Advertising Week New York are still cautious. October 15, 2024 Amid green

Marketers are not won over by new AI-powered search tools

Sunday, October 20, 2024

The conversation around search advertising has reached a new fever pitch thanks to recently launched AI-powered tools like Perplexity and Google's AI Overviews. Despite the buzz, marketers and

Take this CPG advertising survey for a $5 gift card

Sunday, October 20, 2024

Brands and agencies: How are you finding the clearest data signals for ad campaigns? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Digiday+ Research Professional Subscription Index 2024: Publishers tweak subscription, pricing strategies while shifting subscriber benefits

Sunday, October 20, 2024

Digiday's second annual Subscription Index examines and measures publishers' subscription strategies across several different digital touch points to identify some common approaches and key

MONDAY: Last chance to save on passes to the Digiday Programmatic Marketing Summit

Sunday, October 20, 2024

Hear from industry leaders at VaynerMedia, KINESSO, Mosaic Media and more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

You Might Also Like

The Productize course is 48% off for the next 48 hours!

Monday, November 25, 2024

Save almost $250 on the web's best resource for learning how to productize your services and scale your way out of the "time for money" trap. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

🌁#77: Amid Big Model Chaos: Small Models and Embeddings Steal the Spotlight

Monday, November 25, 2024

plus our usual collection of interesting articles, relevant news, and research papers. Dive in! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🦅 Masterclass with Jose Rosado - Confirmation

Monday, November 25, 2024

Add the event to your calendar ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

🛍️ Advise.so Black Friday DEAL IS LIVE

Monday, November 25, 2024

GM Nerds You probably already know I run hands-down the BEST SEO community on the internet–certainly the most active by a mile. That's the Advise community, and it's 10/10. Currently it costs

$1 Million Blog (without Google) + Best Early Black Friday Deals!

Monday, November 25, 2024

What happens when you try to grow a website without even worrying about Google? Sure, you still might follow some of Google's best practices like building internal links...but you're really

The #1 Reason You’re Struggling on LinkedIn

Monday, November 25, 2024

Yo Reader, In yesterday's email, we talked about why most LinkedIn strategies flop harder than a bad infomercial. Today, let's dig deeper. Here's the cold, hard truth: Most people are stuck

Big, sexy, expensive... and great for your next product launch [Roundup]

Monday, November 25, 2024

Say goodbye to the traditional agency and hello to algorithm-driven results. No more slick-talking account managers or convoluted strategies. All-in-one Amazon Advertising solution, minus the fluff and

Going from acquaintance to trusted referral

Monday, November 25, 2024

Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by social-media-marketing-world-logo Tomorrow is World Olive Tree Day, Reader! Where are my Castelvatrano fans? In

Bitcoin Stalls Just Below $100K as Traders Lock in Profits

Monday, November 25, 2024

Plus SEC Commissioner Lizárraga Joins Gensler in Early Departure ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Cyber Week Offer: Save 50% on 3-month Digiday+ membership

Monday, November 25, 2024

Access weekly briefings, original research, case studies, member-only events and more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌