I’ve recently been building a custom GPT — baby’s first AI bot! — and I am learning the hard way that wow your prompt matters a lot.

I’ve been relying on the tips from this week’s inside scoop to get better at building a GPT that will help me do faster research. Give it a read! 👇🏽  

In today’s email: 

• HubSpot SEOs’ tips on the perfect AI prompt 
• Google alternatives: How brands can succeed off Google search  
• We tried to create a YouTube channel — by only using AI  

🕵️ INSIDE SCOOP 

This week, HubSpot’s SEO team, who are definitely real people and not robots, has the inside scoop on how they write the perfect AI prompts.  

How to write ChatGPT prompts, according to HubSpot’s SEO team

Marketers in a HubSpot survey told us that ChatGPT outputs aren’t publishable 96% of the time. Does that mean you should throw the whole AI concept away?

Not at all. Your outputs are only as good as your prompting skills.

HubSpot senior technical SEO specialist Sylvain Charbit starts by letting the AI tool generate a general answer. Then he progressively molds its response for style.

“You can ask it to inspire itself from a situation, character, or profession, or provide it with already made examples to emulate,” he says.   

✨ THIS WEEK'S MUST-READ 

I tried to create a YouTube channel using only AI 

by Erica Santiago

Recently, I came across a viral video from Jensen Tung, a talented creator on our HubSpot Creator Network. In the video, Jensen created a YouTube channel using only AI!

He made it look easy, but is it? I had to see for myself and document my own experience.

Before I can create anything, I need to figure out my niche. What is my channel about? Like Jensen, I'm using ChatGPT to ideate and craft written content for my channel. I asked ChatGPT to list 100 easy YouTube niches.

📚 WHAT WE’RE READING 

• 📊 How AI is transforming conversion strategies, according to HubSpot’s CMO and marketing SVP 
• 🔎 How brands can succeed without Google Search 
• 👩🏻‍🎨 The pros and cons of using AI in graphic design (and what it means for designers)
• 💻 How to thrive as an immigrant in tech

This week's email was brought to you by Laura M. Browning. Editing by Caroline Forsey.

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