HubSpot - 😳 Recovering perfectinist?

If you are also a recovering perfectionist, today’s email is for you. (And yes, the typo was on purpose.)

Digital marketer Jenna Kutcher has mastered the art of reframing her mistakes as transformative experiences, and she’s full of wisdom for those of us who would prefer to sweep the messes under the rug.

(If you also feel very seen by her comparison to cleaning the house before company comes over, the Recovering Perfectionists Club meets on Wednesdays. Welcome.) 

In today's email: 

• 5 tips from Jenna Kutcher on starting a business 
• 16 B2B social media marketing strategies 
• Zuck’s new glasses 

✨ THIS WEEK'S MUST-READ 

by Jenna Kutcher

Maybe you’re looking for a fresh start in your business or a little insight from a seasoned entrepreneur as you start on your own business journey. I hope this advice helps not only give you that clearer starting line you’re looking for but also combats that pressure to start perfectly.

1. Start an email list.
   Starting an email list has to be my first piece of advice for you because I cannot count how often I’ve guided new business owners and entrepreneurs to do this over the years.

While social media is important it can also be a space where you waste time, money, and creative energy trying to engage your audience that lives on the other side of a strict, ever-changing social media algorithm.

📚 WHAT WE’RE READING 

• 💸 TikTok’s Search Ads are live, but advertisers aren’t ready to reallocate those Google dollars 
• 😖 10 challenges marketers face when implementing AI
• 🏢 16 B2B social media marketing strategies
• 😎 The metaverse never happened, but Mark Zuckerberg’s got some funky glasses 
• ☝🏽 41 Instagram features, hacks, and tips you should know 

👀 ICYMI

Can’t get enough of Jenna Kutcher? Neither can we. So we talked to her about why Pinterest is underrated for marketers. 👉🏾 Read “Jenna Kutcher thinks you’re overcomplicating it”

This week's email was brought to you by Laura M. Browning. Editing by Caroline Forsey.

Was this email forwarded to you? Sign up here.