With apologies to the many elder millennials reading this email: I’m not going to make you feel any younger today. 👵🏻

I will, however, make you feel smarter, because we’ve got job-hunting and career tips from the Queen of Gen Z LinkedIn herself. 

In today’s email: 

• 6 ways Gen Zers can win at LinkedIn 
• Not your mom’s Facebook — but is it enough for Gen Z?
• One question that will reinvigorate your approach to marketing 

✨ THIS WEEK'S MUST-READ 

Jade Walters is creating opportunities for students of color on LinkedIn 

Jade Walters is, easily, the Queen of Gen Z LinkedIn. 

And if you want to know why, taking a glance at the array of content on her early career resource platform, The Ninth Semester (also accessible through Instagram, TikTok, Apple Podcasts, and LinkedIn), will corroborate this claim.

Like much of Gen Z, Jade started on an untraditional, non-linear career path. “I wanted to be the solution for a problem that I was having. I wanted to help others that were in my same shoes not have to struggle the way that I did,” she said.

Now, Jade dedicates most of her LinkedIn presence to sharing ways that Gen Z, specifically young professionals of color, can secure internships, grow their skill sets, and eventually get hired full-time.

In a conversation with HubSpot writer Justina Thompson, Walters shares three tips on finding early career opportunities through LinkedIn and three tips on using the briefcase app for networking and job-hunting.

📚 WHAT WE’RE READING 

• 👵🏽 Not your mom’s Facebook — but is it enough to attract Gen Z? 
• 🕙 5 ways AI can save you time on marketing reports 
• 💥 The power of the pause 
• 🤖 I used AI to create a marketing plan 2 ways
• 💼 The marketing job market: What the numbers say

👀 ICYMI

I recently talked to marketing superstar Maryam Banikarim about how she piqued the ire of the Jonas Brothers and the Olsen twins with a single campaign. 👉🏾 Read “One Question That Will Reinvigorate Your Approach to Marketing”

This week's email was brought to you by Laura M. Browning. 

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