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Tomorrow is International Selfie Day, Reader! Post yours and tag us so we can see your faces!

In today’s edition:

• 🧨 Today's Tip of the Day is for Facebook

• 🧗 A scalable AI prompt framework

• Instagram Story Highlights visibility

• TikTok thumbnail previews

• 🗞️ Additional industry news from Instagram, YouTube, and more

Does your personal Facebook profile allow public followers? Are you aware that Facebook will soon be forcing a change to your profile?

On November 14th, Facebook will begin a phased removal of the public followers option from personal profiles. Users with public followers will automatically be transitioned to Professional Mode, which combines friends and followers into a single audience.

The transition to Professional Mode will occur in waves. Only a select group of profiles will be affected by the initial November 14th deadline, but users can switch to Professional Mode independently at any time.

Make a Pro-Active Switch to Professional Mode

While migrating to Professional Mode may result in decreased privacy and potentially more unsolicited messages, it offers several benefits, especially for creators, entrepreneurs, and small business owners including but not limited to:  

• Visibility in Facebook's "Suggested for You" algorithm increases the chances of your content being shown to a wider audience.

• A dedicated dashboard that provides insights and analytics about your content performance, audience demographics, and engagement metrics. 

• The ability to schedule posts in advance to optimize reach and ensure consistent content delivery.

• Monetization features for Reels and longer videos.

Today's tip was inspired by Mari Smith, a featured speaker at Social Media Marketing World. Source: Mari Smith via Facebook

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Prompting at Scale: How to Deploy AI Across Your Company

If you've tried to expand AI adoption across your organization, you've probably encountered a familiar pattern: inconsistent results, frustrated team members, and endless prompt refinements.

This challenge multiplies across your organization as different team members develop unique approaches to prompting and AI projects, leading to inconsistent results and inefficient workflows. 

The solution is a systematic prompt framework that scales from a single source of truth.

The AI Strategy Canvas for Scalable AI Prompt Engineering

The AI Strategy Canvas is built on a two-part foundation of prompt formatting and dynamic variables that can be quickly dropped into a prompt. This is easily achieved by using delimiters to open and close a prompt block. 

Imagine you want to write an email using Claude. Start your block with all caps and a colon.

Then, enter the name of a target audience persona you've already fully defined and stored in a library where your AI can retrieve information. This is your variable.

Using dynamic variables that pull standardized details from a library ensures that everyone can easily include the correct information in their requests because there is a single source of truth. You can store these variables in Notion or similar tools your AI can connect to, allowing quick substitution (AKA hot-swapping) for different use cases.

Close your block with a forward slash.

For example, this prompt tells Claude that you want it to generate content for prospects who fall into your Target Audience A–without you having to copy and paste lengthy persona details.

AUDIENCE:
The audience is: ${target_audience_a}
/AUDIENCE

The 9 Blocks for Scalable AI Prompts

Each block will have multiple variables you can swap in for specific uses. Give each varia a name–paying special attention to taxonomy, and store them in your prompt library for hot-swapping. For example:

• target_audience_a

• target_audience_b

• target_audience_c

Building Block 1: Target Audience Definition: Using psychographics, demographics, economics, and sociographics, build a complete profile for each target audience.

Building Block 2: Company Context Integration: Create multiple versions of your company context, from a one-paragraph summary to comprehensive documentation that can be used at various customer journey stages.

Building Block 3: Products and Services: Maintain two distinct versions of your product information to detail the value you deliver to customers: a concise promotional description for basic tasks and a comprehensive document detailing features, benefits, and technical specifications.

Building Block 4: Dynamic Context Integration: Think of this as a situation-specific catch-all block. For example, you might need the AI to reference:

• Key points discussed in a review meeting

• Specific challenges your team identified

• Customer feedback

• Current business objectives

Building Block 5: Role Definition: Be very clear about the roles your team will need and how you want the AI to behave within the scope of each role. For example:

• You are a data analyst specializing in customer retention.

Building Block 6: Style and Voice Calibration: Create several style and voice blocks so that you're using the best fit for every need, such as internal emails, prospect emails, and customer emails.

You can develop specific parameters to control everything from tone to sentence length in AI outputs. For example:

• Humor Level: 4 on a scale of no humor (0) to extreme humor (10)

You can also maintain an exclusions rule that gives the AI a list of words and phrases your company doesn't want to see in their content.

Building Block 7: Resource Integration: This block connects your AI tools with the information and tools they need to complete your request. These resources might include:

• Meeting transcripts

• Reference documents

• External URLs

• API data feeds

Building Block 8: Rule Setting: Beyond the basic guidelines from Block 6, these are detailed rule sets that establish guardrails for data security and copyright infringement.

Building Block 9: Request Formulation: Your actual request for output should build upon all previous blocks to create a clear, actionable instruction for your AI tool–what you want the final output to look like. For example, if you want a fully fleshed-out article, use the word ‘Write" instead of “Outline.”

Today's advice provided with insights from John Munsell, a featured guest on the AI Explored podcast.

Instagram Sponsored Content: Adam Mosseri clarified that the platform does not downrank Sponsored Content. Source: @Mosseri via Instagram

Instagram Story Highlights: Users can now see Story Highlights from accounts they follow while browsing regular Stories. These Highlight insertions are marked with "Story Highlights" appearing on the collection's first Story. Each Highlight includes a header showing "Highlights from [account name]" and the date the Highlight was created. Source: Lindsey Gamble

Misuse on Meta: Meta has updated their terms of service with stronger wording regarding platform misuse. The revisions provide more precise explanations about the usage of platform features. The terms now offer more direct explanations about how users' personal data may be used. Source: Social Media Today

Facebook and Instagram Ads-Free Subscription: Meta is implementing significant price reductions for its ad-free subscription service in the European Union. The monthly subscription fee will decrease from €9.99 to €5.99 for web users. Mobile users on iOS and Android will see their subscription price reduced from €12.99 to €7.99 per month. Additional Facebook or Instagram accounts will cost €4 per month for web users and €5 per month for mobile users. Meta is also introducing a new free option to show less personalized advertisements using significantly less user data. Source: Meta

TikTok Integrates With Lemon8: TikTok users can now access Lemon8 with their TikTok credentials, though the apps will remain separate platforms. The integration gives creators access to features like collages, filters, and text templates. Source: TikTok

TikTok Thumbnail Previews: A new Preview button lets users see exactly how a chosen thumbnail will be displayed within their profile's profile feed. Source: Social Media Marketing Talk Show Host Jerry Potter

Grok Access Expands: X is testing free access to its AI chatbot Grok for users in New Zealand. Users can make ten queries every two hours when using the Grok-2 model. The Grok-2 mini model allows for 20 queries per two-hour period. Users are limited to three image analysis questions per day. To qualify for free Grok access, users must have an account that is at least one week old and verify it with a phone number. Source: TechCrunch

YouTube Dream Track Experiment: YouTube is expanding its Dream Track experiment with a new feature that allows a select group of creators to restyle specific songs from participating music partners. Creators select an eligible song and describe their desired musical modifications through the 'Restyle a track' prompt feature. The system then generates a unique 30-second version of the song that can be used in Shorts, maintaining the original vocals and lyrics while transforming other musical elements such as genre or mood. All restyled tracks will be credited appropriately, with clear attribution to the original song visible within the Short and on the Shorts audio pivot page. The system will also indicate that artificial intelligence was used in the restyling process. Source: YouTube

YouTube Verification for Appeals: A new experimental verification procedure is being implemented for YouTube channels that want to appeal their termination. During this trial period, certain content creators may need to validate their account through a QR code scan using their mobile device when submitting an appeal for channel termination through YouTube Studio on desktop computers. For creators who encounter difficulties with the QR code verification process, an alternative path is available by clicking the "Learn about appeals" link on the QR verification screen, which directs them to the Help Center, where they can find other methods to submit their appeal. Source: YouTube

Did You Know?

In response to Anish Kapoor gatekeeping the world’s blackest pigment, Vantablack, artist Stuart Semple created the Pinkest Pink. He made it available to everyone except Anish Kapoor.