How publishers are strategizing for a second Trump administration: softer news and more social media

How publishers are strategizing for a second Trump administration: softer news and more social media

When Donald Trump becomes president later this month, some news publishers will have updated tactics and strategies in place to cover a second Trump administration, ranging from a focus on softer news stories to more social media monitoring and engagement. Read the latest from our 2025 Notebook special report.

Additional coverage:

• As we head into 2025, this Digiday+ Marketing Briefing details some of the trends we expect to be big topics of conversation throughout the year.
• 2025 Notebook: In 2025, the line between athletes and influencers will continue to blur.
• One subplot worth tracking as M&A ramps up this year: brand advertising — or, more accurately, its metamorphosis into a marketing-entertainment mashup.
• Omnicom continued to focus on advances and changes in search during CES this week, announcing a partnership with Amazon Ads and Omnicom’s Flywheel unit that enables access to five years of search data.
• In this episode of the Digiday Podcast, Kate Trumbull, Domino’s evp and CMO, joins co-host and senior marketing reporter Kimeko McCoy to talk about Domino’s brand playbook.
• OMG and Google have struck a two-pronged partnership that starts with a planning tool and ends with AI-driven agentic support for investment and creative decisions for search-driven efforts.