Did you miss me? This is Curt, and I've elbowed Laura out of the way for a special send that's near to my heart. 

Sharp-eyed readers may have noticed I've been slacking on my promise to bring you something "each week."

In my defense, I'm currently living in an actual disaster area. But when life hands you hurricanes, you make... uh... hurricane-ade?  

I share some hurricane-ade, plus a whole lot more in today’s email:  

• How Brands Can Act Responsibly During a Crisis 
• The HubSpot Blog’s 2024 Video Marketing Report [Data from 500+ Video Marketers] 
• Imani Ellis’ Guide to Using Research and Discovery to Build Your Event

🕵️ INSIDE SCOOP 

This week, Curt del Principe returns with a new story exploring how brands should behave during times of crisis. 

It’s been 53 days since Hurricane Helene devastated my hometown of Asheville, but I’m going to level with you: I showered in a FEMA trailer this morning, so it’s still really hard to care about send rates and conversion optimization. 

Lucky for you and me (and my editorial calendar), I found a story that I do care about. And my sense of humor is still (mostly) intact. 

It’s a story of cleverness and kindness. A story about how one business owner used her clout to help her community. And a story about how your brand can do the same, should you find yourself in the middle of a crisis.

And don’t worry: we’ll also check out examples of how businesses of different sizes chipped in, so there’s plenty for you SMBs and enterprise industries, too. 

✨ THIS WEEK'S MUST-READ 

The HubSpot Blog’s 2024 Video Marketing Report [Data from 500+ Video Marketers]

More than ever, social media channels are putting video content front and center on their feeds, as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands.

And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays a key role in helping marketers exceed their goals.

So, where in the world of video marketing should you focus your video marketing efforts? To help you determine your next steps, our very own Flori Needle surveyed 500+ video marketers to get their takes on all sorts of topics and tactics.

📚 WHAT WE’RE READING 

• 📖 Imani Ellis’ Guide to Using Research and Discovery to Build Your Event  
• 🙌 Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]  
• 📽️ Top 6 Video Marketing Metrics Your Boss Actually Cares About  
• 📈 8 Inclusive Ecommerce Website Examples That Drive Growth
• 🎯 AI Target Audience: What I Learned [+ Tools to Try]

This week's email was brought to you by Curt del Principe. 

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