It’s about to get real recursion-y up in here because we just put a newsletter about newsletters in your newsletter.

And we reveal some of the editorial secrets behind this very newsletter. (Say “newsletter” again. I dare you!)

Just … pop an Advil and go with it. You’ll learn from three of the experts behind HubSpot’s newsletters, backed with data from 500+ minds behind other successful newsletters. (That’s seven!)

In today’s email:  

• We share some of the data that guides choices for Masters in Marketing  
• What worked and what didn’t from this year’s Black Friday campaigns  
• Which content still wins over Google’s AIO

🕵️ INSIDE SCOOP 

This week, my colleague, Laura M. Browning, shares insights that guide this newsletter, plus, the input of over 500 newsletter operators.

Newsletters are having a moment. My inbox is near saturation point, and I still keep discovering more newsletters I want to subscribe to.

Based on a survey of 500+ newsletter operators and a handful of interviews with experts, I am sure of at least one thing: Newsletters aren’t going anywhere anytime soon.

If you want to start a newsletter, whether on behalf of a large business or your personal brand, I’ve built you a guide filled with data, expert advice, formats, and topic ideas. Let’s get started.

✨ THIS WEEK'S MUST-READ 

How Consumers Responded to Black Friday Campaigns in 2024 [+ Holiday Marketing Tips]

I’m much more the “spend Black Friday at home in my pajamas” type, but I have a few family members who, for some reason, enjoy getting up at 4 a.m. to wait in lines for doorbuster deals.

Online or in-store, consumer or marketer, Black Friday and Cyber Monday are formidable forces.

HubSpot polled 250+ people to discover how shoppers and brands fared on Black Friday 2024. We last ran this survey in 2022, so we’ll take a look at how things have changed in the last two years.

I’ve also got some marketing tips on creating Black Friday ads and some examples to get you thinking creatively about next year’s campaign.

📚 WHAT WE’RE READING 

• 🍸 5 Tips to Master the Art of Memorable Events, According to CultureCon’s Founder  
• 🏅 Which Types of Content Will Win Over Google AI Overviews, According to Experts & 300+ Web Strategists  
• 💻 SEO for Startups: How Startups Can Unlock Growth With SEO  
• 🔮 AI Predictions that Could Impact Marketers in 2025 [Trending Data & Expert Insights]

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