1. Home
  2. Discover
  3. Design
  4. Wolf Craft

Wolf Craft - Our best pitch subject line tips

all in one place (and with examples!) ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
including a real-world example from Design Milk. ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­

Maybe it’s just us, but there’s something about December 2024. In years past we were winding down by now and working shorter days. Not this year.

This is mostly our own fault. On top of client projects, we decided to build and launch a whole new thing! We were inspired and motivated by feedback from hundreds of you (thanks for responding!), and so we got right to work.

This is what you told us…

  • You want affordable ways to get better at PR.

  • You want personalized feedback on your business.

  • You want to ask questions IRL. You want to talk to us, live.

So instead of stepping off the gas in late November, we built a PR series that’s affordable, actionable, and fits into busy schedules.

Meet our Live PR Masterclass Series!

If you sell products or run a design business we designed this PR series specifically for you.

And did we mention there’s a limited-time 20% off sale!?

Show, Don't Tell

Writing a pitch subject line is the hardest part.
Here are 11 tips to make it easier!


Holiday Gift Guide PR Wins!!

It’s that time of year again, media features from our How to Pitch for Holiday Gift Guides cohort are starting to roll in. So far we’ve seen some stellar placements in the most top tier outlets.

What’s even more exciting is that this isn’t the work of expensive retainer PR firms. These small businesses got all this press themselves by following the exact steps in our course.

Below is a small selection of what we’ve seen so far. And you don’t get more top tier than New York Magazine’s the Strategist and VOGUE!

Thanks for giving our newsletter a bit of time in your inbox!

Nora & Kirsten


PS- Each of the 5 sessions in our 2025 PR Masterclass Series will have an open Q&A. If you’ve ever wanted to “pick a publicists brain,” this is your chance!

How to work with us

If you want to get great at telling your story, for more
press and more clients, we can help!

Older messages

How can we help you get more press??

Tuesday, December 10, 2024

Help us help you in 2025! Helping creative businesses—like yours—get press and grow is why we founded Wolf Craft. We recently sent out a quick survey to better understand how we can be most helpful as

2025 planning + one great marketing resource

Monday, November 25, 2024

Short week! Very short newsletter! 2025 planning is upon us... You know what would make it a little easier? A free 1:1 strategy session with us! You'll have the chance at just that by giving your

Want a free strategy session with us?

Wednesday, November 20, 2024

Plus, the emails editors open most often. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

What astrology has to do with PR?

Wednesday, November 13, 2024

and, no we won't tell you to read your chart! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

The best resource we've found in a while

Tuesday, October 29, 2024

And enter to win a Tweak and Edit, our first ever lottery! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

You Might Also Like

AD100 Designers on Battling Burnout

Thursday, February 27, 2025

View in your browser | Update your preferences ADPro Get Your Groove Back Most days, working in the design field is creatively fulfilling. But occasionally, in the throes of tight project timelines,

Accessibility Weekly #436: Evaluating Overlay-adjacent Accessibility Products

Thursday, February 27, 2025

February 17, 2025 • Issue #436 View this issue online or browse the full issue archive. Featured: Evaluating overlay-adjacent accessibility products "There's a category of third party products

#495: Accessibility and Inclusive UX

Thursday, February 27, 2025

Accessible fonts, inclusive design patterns, accessibility annotations and how to design for people with ADHD. Issue #495 • Feb 18, 2025 • View in the browser 💨 Smashing Newsletter Bok Smashing Friends

AD Editors Share Their Favorite March Issue Moments

Thursday, February 27, 2025

View in your browser | Update your preferences ADPro Behind the Scenes of Creatives at Home The March issue of AD, dedicated to creatives at home, is here. In her editor's letter, global editorial

🐺 Did you know about this?

Thursday, February 27, 2025

͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏

🐺 If you want press for your products.

Thursday, February 27, 2025

Put this on your calendar. ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏

How to Land a Celebrity Client

Thursday, February 27, 2025

View in your browser | Update your preferences ADPro High Profile It was the most-asked question in yesterday's AD PRO LIVE segment, in which senior design editor Hannah Martin sat down with

How to build an agent

Thursday, February 27, 2025

It began as a routine exercise: two days spent crafting consciousness in a JSON file. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Self-disruption

Thursday, February 27, 2025

Issue 234: Finding new ways to re-invent yourself ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Accessibility Weekly #437: Another Web Access Overlay Company Sued

Thursday, February 27, 2025

February 24, 2025 • Issue #437 View this issue online or browse the full issue archive. Featured: Another web access overlay company sued by a small business "Another class action lawsuit has been