Today in 5 minutes or less:

✔️ The Framework Behind Your Next Million

✔️ 7 Times Businesses Nailed This

✔️ Do THIS for Maximum ROI in Life

The Framework Behind Your Next Million

Any business owner who doesn’t know this model is leaving money on the table. It’s made:

• Amazon a trillion-dollar company
• Taylor Swift a billionaire
• Your local laundromat a real enterprise

Here’s how it works...

This is a visual representation of Amazon’s income statement from Q3:

1 core business surrounds itself with profitable businesses that feed into it. Like tributaries flowing into a river. Or, like planets orbiting a sun.

Each satellite creates its own gravity of income.

Ex. A real estate company could launch these satellites by acquiring:

• A property management co
• A social media agency
• A video agency
• A landscaping company
• A cleaning company
• A mortgage broker

Suddenly, your liabilities can turn into profit centers. So let’s do a mini-dive into how 7 businesses and builders have done this...

1. Amazon

It wasn’t always a trillion-dollar giant.

In 1994, it was basically just Jeff Bezos selling books online from his garage.

But a few short years later, Amazon began launching or acquiring its first “satellites.” The empire was born...

How Amazon's satellites feed each other:

• AWS to power their technology + make $80B/yr
• Marketplace = 3rd party revenue
• Audible & Prime, more media to keep people engaged
• Prime membership for repeat purchases
• Logistics for fast delivery
• Alexa and Ring to collect all the data

... All from one "bookstore."

Amazon has acquired more companies than you even realize:

• Ring
• IMDb
• Zappos
• Goodreads
• Whole Foods
• and over 100 others

Seemingly unrelated brands that create a giant flywheel.

2. Laundromats

Most people see a laundromat as a simple business: washers, dryers, and quarters. But the smartest owners see it differently.

They see a foundation for multiple revenue streams, all working together to build profitable enterprises.

Here’s a basic blueprint for laundromat satellites:

• Acquire vending, soap + snacks
• Launch a wash & fold service
• Acquire a fleet, offer pickup & delivery
• Buy property & rent spaces
• Sell private-label products (acquire a vendor?)

3. Taylor Swift

The teen country singer with a guitar and a dream... Turns out the dream was to build a billion $ fireproof business ecosystem.

The core business = music. But Taylor didn't stop there…

The Swifty Satellites:

• Tours promote albums ($13M per show)
• Albums drive merch sales
• Movies boost streaming numbers
• Streaming fuels tour demand
• Merch creates walking billboards

Most think it’s basic pop music, but it’s an empire in disguise.

4. Magician

Hear me out…

Alex is a Contrarian Community member who has a robust business as an entertainer. He does tours, consults celebrities, MC’d at our event, etc, etc.

His satellite business of choice? A screen printing & merch company.

He sells swag at all his shows. After joining our group, he thought… Why not buy the vendor? Neat trick.

I just talked to Alex on my podcast, you can listen to our conversation here.

5. Disney

In 1923, it was just Walt and Roy making short cartoons in their uncle's garage. But they realized every piece of content was an opportunity for multiple revenue streams.

And every acquisition was too...

The Disney magic turns 1 story into 6 ways to profit:

• It starts with a film that captures hearts
• Which leads to a park attraction
• Families need hotels near the parks
• Which sell vacation packages
• Those lead to cruises
• While merch follows you home

6. Coffee Shops

The AOV of a coffee shop is extremely low. Let’s say $5 for a latte = 200 customers just to crack $1,000 in sales for the day.

Satellites can help with that.

How do you make people spend more on a low-priced product? Give them more reasons or things to buy.

• Add a bakery/kitchen or partner with an existing local business
• Maybe buy the whole roastery (instead of just the beans)
• Buy the laundromat down the street, so they grab a drink while they wait

I visited Atlas Coffee Club a while back, and I loved how the founder Michael thinks about this.

Coffee subscription > Tea subscription > Chocolate subscription

Cross-sell to current customers AND tap a new market at the same time.

7. Adobe

Adobe had 1 product at the start:

PostScript, which created the standard for computer printing in the 80s. But by accumulating satellites around their core, they've locked down the entire creative industry (though Figma didn’t end up going through…):

Adobe can engineer one software user into a lifetime customer:

• Designers start with Photoshop and naturally flow into Illustrator.
• Video editors need Premiere, which leads them to After Effects.
• Everything connects through Creative Cloud, pulling in enterprise clients.

But the beauty of the Satellite Model is that you don’t need to be Adobe or Disney to use it.

Whether you run a gym, groom dogs, crunch numbers, design interiors, sell homes, or consult on projects — the type of business doesn’t really matter.

More than that, you don’t even need a business yet to do this…

Do THIS For Maximum ROI in Life

The Satellite Model isn’t just for building a business that scales. It’s for building a life that scales.

Stop thinking of yourself as the Amazon bookstore — a single “product” — and start building out your AWS.

Acquire new skills that complement your old ones. Build habits that feed into your days. Get friends who challenge you, mentors who stretch you, and maybe 1 or 2 people who text you at 2 a.m. with questionable memes.

What’s that phrase? You can’t change the people around you, but you can change the people around you.

These things — your skills, habits, people — are the satellites that power everything else.

Acquire them wisely.

So, You ready?

Join our new, FREE, owner training on December 17th @ 11AM CST to learn about scaling your business through strategic acquisitions.

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