The advertiser’s guide to AI and creative transformation

To stand out in the competitive landscape, advertisers need successful ad creatives that differentiate their products and services. However, when devising, designing and deploying ad creative, teams need more bandwidth to produce multiple creative iterations quickly, whether due to less access to design teams and tools or a lack of time to accomplish what’s needed. 

Creative transformation addresses both challenges via automation, replacing manual creative processes that often result in burnout or are difficult to accomplish with smaller teams. 

In this tactical guide from Digiday and Amazon Ads, discover how creative transformation enables teams to enhance the efficiency and scalability of ad creation to produce standout, differentiated ad creative that flourishes in a competitive marketplace.

Read the guide to learn more about: 

• How generative AI gives way to faster ad creation 
• How teams are using generative AI to optimize ad creative
• How brands are driving creative transformation with an AI ‘cocktail’ 

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