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As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social

More brands are beginning to export the benefits of influencer content via programmatic ads.
December 19, 2024

As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social

More brands are beginning to export the benefits of influencer content via programmatic ads.

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Take our short survey on the Omnicom/IPG deal.

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Ivy Liu
More brands are beginning to export the benefits of influencer content via programmatic ads.

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A new Forrester study to guide your CDP decision-making

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For 2025, Uber Advertising is sticking with what works: scaling up markets, doubling down on programmatic and adding new formats.

Optimizing measurement strategies for streaming apps unlocks valuable insights that drive user engagement, platform performance and revenue growth.

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Epic’s marketing support of specific Fortnite Creative experiences does not represent an official partnership between the game developer and the creator studios that published those experiences. In fact, the developers who benefited from the campaign only found out about it when it crossed their own social feeds.

Digital threats are more prevalent than ever across the connected landscape. Proactive approaches that take heed of major security trends are needed to secure consumer trust and protect businesses.

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This week’s Media Briefing takes a look at the top trends from 2024, from AI licensing deals to referral traffic challenges.

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Marketers need a new measurement solution that operates on a common framework to address current limitations and align with new consumer behaviors — geography, instead of IDs offers a way forward.

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About half of business leaders report declining company-wide enthusiasm for AI integration and adoption, according to a recent EY pulse survey.

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B2B companies are front and center of its latest market pitch.

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Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge

Thursday, December 19, 2024

How Omnicom's proposed acquisition of IPG keeps marketers guessing. December 12, 2024 PRESENTED BY Holding pattern: Omnicom, IPG and the deal that's leaving marketers on edge Omnicom's

The advertiser’s guide to AI and creative transformation

Thursday, December 19, 2024

Report: Tactics for boosting bandwidth, output and optimization with generative AI ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Data licensing lawsuit adds a legal wrinkle to Omnicom's planned acquisition of IPG

Thursday, December 19, 2024

There's been a lot of speculation about the value of Acxiom to Omnicom's acquisition of IPG, but an ongoing court case over the data warehouse adds another layer. December 13, 2024 PRESENTED BY

Marketers prepare for a world without TikTok as ban nears

Thursday, December 19, 2024

Marketers have been grappling with an unsettling reality: the TikTok they know is likely on its way out. December 16, 2024 PRESENTED BY Marketers prepare for a world without TikTok as ban nears

What marketers need to know about consumer spending habits in 2025

Thursday, December 19, 2024

Report: Consumers feeling more cautious than optimistic ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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