As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social
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Holding pattern: Omnicom, IPG and the deal that’s leaving marketers on edge
Thursday, December 19, 2024
How Omnicom's proposed acquisition of IPG keeps marketers guessing. December 12, 2024 PRESENTED BY Holding pattern: Omnicom, IPG and the deal that's leaving marketers on edge Omnicom's
The advertiser’s guide to AI and creative transformation
Thursday, December 19, 2024
Report: Tactics for boosting bandwidth, output and optimization with generative AI
Data licensing lawsuit adds a legal wrinkle to Omnicom's planned acquisition of IPG
Thursday, December 19, 2024
There's been a lot of speculation about the value of Acxiom to Omnicom's acquisition of IPG, but an ongoing court case over the data warehouse adds another layer. December 13, 2024 PRESENTED BY
Marketers prepare for a world without TikTok as ban nears
Thursday, December 19, 2024
Marketers have been grappling with an unsettling reality: the TikTok they know is likely on its way out. December 16, 2024 PRESENTED BY Marketers prepare for a world without TikTok as ban nears
What marketers need to know about consumer spending habits in 2025
Thursday, December 19, 2024
Report: Consumers feeling more cautious than optimistic
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