Uncertainty over TikTok’s U.S. future splinters creators and agencies

Uncertainty over TikTok’s U.S. future splinters creators and agencies

With the possible removal of TikTok in the U.S. as early as January, creators and agencies fall on both sides of the issue: either believing it will happen or confident that the ban won’t go through in the end

Additional coverage:

• Tech firms are creating new ways to understand how large language models perceive their brands.
• Skepticism is rooted in a long history of broken promises and hollow visions from the holdco C-suite.
• Sia’s Clip It integration into Roblox is the first time a prominent mainstream musical artist has placed their music and branding inside the space.
• The crusade to make everything an ad network continues as yet another player enters the space: real estate media.
• Our most-read story this week: Marketers prepare for a world without TikTok as ban nears.

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