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Capturing audience attention while meeting business goals with your branded podcast demands creativity and relevance.

Whether you’re launching a new show or revamping an existing one, adding unique segments can improve engagement, retention, and brand perception.

Here are 7 creative segment ideas to try:

1. Pro vs. con conversations: Choose a topic, assign roles, and moderate a balanced discussion to showcase diverse perspectives. End with audience participation for added engagement.
2. Behind-the-scenes: Share raw moments, challenges, and triumphs tied to audience benefits. This builds authenticity and trust by revealing the human side of your brand.
3. Live episodes: Plan a compelling topic, promote early, and engage with live Q&A to add spontaneity.
4. Rapid-fire questions: Ask 3-5 quirky, personal questions to guests to lighten the tone and feature guest personalities.
5. Listener Q&A: Collect questions, group by theme, and mix serious with fun to builds community.
6. Myth-busting segments: Research myths, back claims with data, and keep explanations relatable.
7. Favorite tools and resources: Align tools with audience interests and share genuine recommendations to offer real value.

As always, experiment, test, and adapt with feedback. Check out the full post by Quill for more.

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Real-time social proof boosts conversions. This we know.

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Just create a project, add your Stripe/Google Analytics API key, customize the design to your brand, and embed 2 lines of HTML in your project.

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Let’s get it on the calendar.

Mark Zuckerberg announced last week that independent fact checkers would be removed from Facebook and Instagram in favor of community notes.

In response, UK’s Channel 4 parked a van in front of Meta’s London offices with a digital billboard that read: “We fact check the Zuck out of our news.”

“Fan of facts? Us too. And right now, trust is more important than ever. Truth builds trust—and for our viewers, for our brand, for our advertisers and for our people—we think that’s worth reminding you of,” Katie Jackson, Channel 4’s CMO, told The Drum.