tl;drMarketing - tl;dr Marketing June 03rd - 2020 Issue

Digital Marketing News Roundup
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June 03rd - 2020

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Today\’s digital marketing roundup includes news that Google Automatically Adds Scroll To Text Fragment to Featured Snippets in SERPs on Chrome, Bing Webmaster Tools Now Gives You Backlink Data on Your Competitors and more.

SEO

Google Automatically Adds Scroll To Text Fragment to Featured Snippets in SERPs on Chrome

Looks like Google automatically adds Scroll To Text Fragment to Featured Snippets in SERPs, this basically means that if you are on Chrome and click on the Featured Snippet they can automatically scroll and take [...]

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Social Media

Facebook Introduces a Bulk Delete Posts Option with Manage Activity

Facebook’s new Manage Activity feature gives users the ability to archive or trash multiple posts at once. The archive feature is for content you no longer want others to see on Facebook, but that you [...]

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SEO

Bing Webmaster Tools Now Gives You Backlink Data on Your Competitors

Bing announced it pushed out a new feature for its backlinks tool within Bing Webmaster Tools. The new feature is named “similar sites” and it lets you compare your site’s backlinks to another site. You [...]

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SEO

Google Confirmed Indexing Issues That May Cause Some Stale Results

It seems Google is not showing some fresh content in the search results. Site commands for this site and Wall Street Journal, as well as many other sites show little to zero new content in [...]

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Paid Media

You Can Now Refine Keywords in Google Keyword Planner

By refining keywords, you can group together ideas based on the attributes of your product or service–like color, size, and more. For example, let’s say that you’re looking for keywords related to “dry skin.” In [...]

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Paid Media

Looks like Google Ads Explanations is Rolling Out for Everyone

Explanations is a BETA feature in Google Ads that give you insights into large changes in your Google Ads account performance. When you see a significant fluctuation in performance for a Search campaign or ad [...]

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Paid Media

Add or Remove Channel and Other Features Comes to Google Display & Video 360 API V1

Google is releasing an update to the Display & Video 360 API v1 which includes the following features: Advertiser targeting capabilities that allow you to add or remove channel, digital content label, and sensitive category targeting options for an advertiser. These [...]

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Social Media

LinkedIn Introduces Retargeting Capabilities for Video Ads and Lead-Generation Forms

LinkedIn announced that they are introducing new capabilities to retarget by actions specifically Retargeting by Video and Lead Gen Forms. These features build on their current offering by helping you reach those most interested in [...]

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