Trump’s topsy-turvy tariffs have marketers uncertain and on edge

Trump’s topsy-turvy tariffs have marketers uncertain and on edge

As the tit-for-tat tariff fight between the U.S. and Mexico, Canada, China and the European Union continues, marketers are watching closely — and worrying.

Additional coverage:

• The rising use of AI for entry-level and sometimes menial tasks has started to jeopardize the ability of young people to break into the agency business.
• It’s been almost a year since Google rolled out AI Overviews, and publishers still know very little about how it's impacting their referral traffic.
• As creators become more adept at using Substack live video, they are finding that going live with a co-host helps them gain new subscribers.
• Fixing programmatic means breaking it first.
• YouTube is turning 20 next month and if there’s one thing the company wants you to know, it’s just how big it is.
• Scope3 used its inaugural Landscape conference hosted in New York City to launch its new AI-powered “agentic advertising platform” and a host of partnership announcements.
• AppNexus co-founder Brian O'Kelley wants to fix the ad tech ecosystem with his platform Scope3, which is designed to allow advertisers to buy directly from media owners. But publishers have a lot of questions.
• As Scope3 CEO Brian O’Kelley unveils an AI-powered agentic advertising platform, he talks about competing with the brand safety giants.
• Our most-read story this week: Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways
• Publishers, we want to hear from you. It's your last chance to take this survey.