Digiday+ Research: How ad-supported streaming services stack up for marketers, from Amazon to YouTube

YouTube reveals how Shows will help to push creators' episodic content

YouTube Shows will allow creators to structure their content on their channels as though they were fully-fledged, episodic TV shows.

Additional coverage:

• The first installment of Digiday's two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.
• SXSW experiential offerings varied from immersive activations from Criterion and FX to holistic takes from Amazon and Paramount+.
• What social media platforms will marketers focus on if TikTok is banned? Examining consumer usage of various social media platforms may help answer this question.
• Barkley OKRP, which has long handled some of its own media work but is primarily known for its creative chops, has launched MissionOne Media, a standalone media agency.
• From sister site, Modern Retail: M.M.LaFleur, a women’s workwear brand, has spent more than a decade cultivating a content-first marketing strategy. Now, the brand is bringing that strategy to a new frontier: Substack.
• Publishers, we want to hear from you. Take this survey.