tl;drMarketing - tl;dr Marketing June 26th - 2020 Issue

Digital Marketing News Roundup

June 26th - 2020

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Today\’s digital marketing roundup includes news that Google Is Testing a New Rich Snippet Single Star Style on Mobile with a Single Star and Review Score Number, YouTube Tests a TikTok Style 15-Second Videos and more.

SEO

Business Messages in Maps and Search Launching New Smart Replies, Visual Product Carousels, and Unique Welcome Messages

Google is expanding Business Messages in Maps and Search to support all kinds of businesses, and giving them the ability to integrate Business Messages directly with their customer service platforms. AFAIK this was tied into [...]

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SEO

Support Links in GMB Are Really Prominent on SERPs

From May this year, you could add support links to your Business Profile so customers can buy a gift card or donate to your business in these countries/regions: United States, Canada, Brazil, Mexico, Australia, New [...]

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Social Media

YouTube Tests a TikTok Style 15-Second Videos

Instagram is trying to clone TikTok, YouTube didn’t want to feel left out so they announced it’s beginning to test a new feature on mobile that will allow users to record 15-second long multi-segment videos. Similar [...]

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Paid Media

Microsoft Expands Visual Search Capabilities on Bing Shopping

With one click you can now discover products that match the visual design across all sellers in Bing. They have currently launched this for clothing and shoe departments, with plans to extend this to home [...]

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Paid Media

Google Launches Authorized Buyers Real-Time Bidding API

Google just announced the release of Authorized Buyers’ Real-Time Bidding API. The Real-Time Bidding API currently includes resources for managing creatives and user lists, and will be expanded in Q3 to include resources for managing pretargeting. They also [...]

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SEO

Google Is Testing a New Rich Snippet Single Star Style on Mobile with a Single Star and Review Score Number

Google is testing showing just a single star icon for the star rich results, in this test they show the rating out of five along with the single star and the number of reviews in [...]

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Paid Media

Google To Sunset Google Partners Acceleration Program on June 30 2020

Google is sending out emails that it will be sunsetting, discontinuing, the Google Partners Acceleration program on June 30, 2020. In short, Google is asking those who are using the Google Partners Acceleration program to [...]

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SEO

If You’re in the U.S., the U.K. or Canada, You Can Search Support Local Businesses to Buy a Gift Card or Make a Donation from Maps

If you’re in the U.S., the U.K. or Canada, you can simply type “support local businesses” or a similar term in Google Search to see a list of businesses in your area that are accepting [...]

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