How to spark great ideas with an ideation workshop

                                                           
The Anatomy of a Marketing
Ideation Workshop

Is “innovative thinking” a business process? You betcha. Here's how to run a productive ideation session.
Read More
Strategy vs. Tactics: The Most Important Distinction in Marketing
Tactical marketing and strategic marketing are not the same. Here's how to use both to your benefit.
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How to Create a Brand Messaging Framework in 5 Steps
Brand messaging framework helps ensure your messaging remains true to your brand in every piece of content you create.
Read More
How to Increase SQLs the Inbound Way
Here's how we gave one of the largest B2B IT solutions companies in North America a sustained lead generation engine.
Read Success Story
2020 Keyword Research Guide
In this guide, we're sharing a keyword research technique that's designed to perform in 2020.
Get the Guide

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Inbound marketing for the win: A success story

Friday, July 17, 2020

It began with one very large B2B IT solutions enterprise and a single goal: increase inbound leads. And it ended with a smashing success. We're talking: 51% increase in Page 1 keywords on Google.

6 email templates to use when asking for reviews

Wednesday, July 15, 2020

The Content Marketer By Brafton Last week we shared top email templates to help procure customer feedback, a guide to calculating the cost of email marketing, LinkedIn Inmail best practices and more! 6

How to create an audience profile in 5 steps (+ examples)

Tuesday, July 7, 2020

The Content Marketer By Brafton Last week we shared tips for creating an audience profile, the best video ideas out there right now, how to create an effective marketing plan and more! How to create an

Marketing asset ideas for every stage of the sales funnel

Tuesday, June 30, 2020

The Content Marketer By Brafton Last week we shared content ideas for every stage of the sales funnel, a guide to customizing the sales funnel for your business, blog categories 101 and more! Marketing

How to do keyword research in 2020 [the comprehensive guide]

Wednesday, June 24, 2020

Has your SEO vendor ever sent you a list of keywords and said “use these on your site?” Yikes! Most keyword research techniques are dated, leaving customers with zero results. The path to results is

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