are you dreading the cost of ads this fall?

Bigger and bigger brands are upping their ecommerce game and it's about to do a number on the cost of advertising.
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​Do you have the budget to compete with Target in ad spend?

I didn't think so.
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Big brands buying up more ads = less eyes on you. And you thought you had to pay to play already?
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The cost of acquiring customers is going to continue to climb as we get closer to Black Friday. There's no escaping it – smaller brands have to get creative.

One way to go is to focus on acquisition now.

I'm not saying put ALL of your focus on acquisition but make it a priority. Don't worry about getting the sale, though. Get those email addresses.

Okay cool, Val. Then what?

Turns out my friends at Privy literally wrote the book on what to do next.

I'm in it (along with a bunch of other people I'm honored to be seated next to) and we're lobbing advice like fastpitch softballs.

You can get yourself on the waiting list for the official launch date right here. ​

You don't need to be a marketing expert to win against the big brands. You just need the right people on your side.

​Your team is waiting for you in this book.

-V

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