Val Geisler - Email Onboarding Tear Down: DeepDyve
My family will tell you that I love a good dad joke. I tell the truth (even when I probably shouldn't). I'm majorly goofy in the most awkward ways. And sarcasm is an actual language I speak.
If there was a love child between Michael Scott and 1990s Meg Ryan, it would be me.
So it might come as no surprise to you that when I decided to do an email onboarding tear down of DeepDyve I went heavy on the puns.
Some might say it's deep.
And if you think there's nothing to learn from the onboarding emails of a scholarly research journal database, you're wrong.
There's that truth telling again.
So dive in with me:
Email Onboarding Tear Down: DeepDyve
-Val
Older messages
you're sitting on a gold mine
Friday, September 4, 2020
When I spoke at MicroConf in 2018 I had multiple conversations that went something like this: Me: So, do you interview your customers? Founder: Well, yeah. Kinda. I mean, we talk to our customers every
are you dreading the cost of ads this fall?
Tuesday, August 25, 2020
Bigger and bigger brands are upping their ecommerce game and it's about to do a number on the cost of advertising. Do you have the budget to compete with Target in ad spend? I didn't think
Email Onboarding Tear Down: Levo
Tuesday, August 25, 2020
Social platforms have it rough these days. Gone are the times where everyone was on Facebook and the corporate business crowd was on LinkedIn. Some of the cool(?) kids were on Twitter. Pre-Instagram.
this is how you onboard new subscribers... and convert them to paying clients
Tuesday, August 18, 2020
We spend a lot of time here talking about email better practices for companies that focus on monthly recurring revenue. B2C SaaS, membership sites, and subscription services are my favorite kinds of
Email Onboarding Tear Down: Shopify
Tuesday, August 11, 2020
The one where I download a free resource and join the Shopify email list... or do I??? Good email marketing is 100% about copy. If your subject line sucks the email isn't opened. If the content of
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