⚡ IL - Get more guest posts approved / Increase organic traffic with internal links from top pages

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• Don't use templates online

Every template basically says something along the lines of "I'm a regular reader, I love your content, I really liked X post, I'd like to contribute". We all know they're likely not regular readers, they just want to post because they want to have a backlink. Given that of the 5-10 emails I get per day 90% are in this format, I'd imagine everyone else is getting the same.

Change it up. Be honest. Tell them you're a startup, you want some SEO gains. But you're willing to provide decent content to get that.

• Know their audience

If you're pitching to a nutrition brand for example, don't try and sell them a post on dog leads. I don't sell anything relating to dogs but have had several guest post requests for titles relating to dog leads. Reach out to people who have audiences that will benefit from your knowledge, and your services. You can then offer content that will benefit their audience and will increase the likely hood of click-throughs to your own site.

• Be Patient

Send a few really personalized emails, and produce content that is awesome and highly targeted, it's a slower approach to mass emailing but it'll likely get you better results.

• Listen to feedback

In your initial outreach, ask if they're even up for guest posts. Don't just send over titles and articles off the bat. You're asking for permission to work with them in the first email. Once you have approval, then send them topic ideas, and let hem choose what they think will work best for their audience. It'll ensure they know the content is original, and especially for them. Not something you've churned out and sent to 100 other people.

Like backlinks, internal links have a big impact on SEO. Unlike backlinks, they put the power firmly into your own hands. If one of your webpages needs a boost, add relevant links to it from your highest-ranking pages.

Internal links help search engines discover pages while increasing PageRank. Plus, their anchor text adds context for search engines. And all of that leads to more organic traffic. 

In fact, one study showed that adding a link between two levels of a site's hierarchy brought a combined 25% boost in organic traffic across both levels. 

To give lagging pages (or new blog posts) a boost, add relevant links to them from your highest-authority pages. Or find particularly relevant pages to link from by searching the following: site:yourdomain.com “keyword related to the page”. 

Just remember that the quality of the links is important and each subsequent link added will have less impact, so linking to unrelated pages won't be much help.

• Try to stick to B2B. Sell shovels, don't dig for gold.
• Target small-to-medium-sized businesses. Because you can reach them, and they don't take months to buy your product (unlike enterprises).
• If you can't be first, be different.

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