⚡ IL - Get more guest posts approved / Increase organic traffic with internal links from top pages

Snippets
  • Giving up is the only sure way to fail. - Gena Showalter (Tweet)
  • Traditional marketing talks at people. Content marketing talks with them. – Doug Kessler (Tweet)
  • I don't send cold emails. All of my emails are hot. πŸ˜‚ (Tweet)
  • Don't compare your 1st chapter's draft to someone else's completed and edited ebook. - Tobi Lutke (Tweet)
  • Want to grow twitter, but out of ideas? Then get "others" followers by adding your perspective on their tweet by a retweet (Read for more)
  • Goal examples is a 180+ OKR Examples Directory is a curated list of goal examples for every role in tech.
  • Available for Gmail helps you select time slots from your Google Calendar and inserts them with a single click, right in your email.
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Marketing & Growth
How to get more guest posts approved
  • Don't use templates online

Every template basically says something along the lines of "I'm a regular reader, I love your content, I really liked X post, I'd like to contribute". We all know they're likely not regular readers, they just want to post because they want to have a backlink. Given that of the 5-10 emails I get per day 90% are in this format, I'd imagine everyone else is getting the same.

Change it up. Be honest. Tell them you're a startup, you want some SEO gains. But you're willing to provide decent content to get that.

  • Know their audience

If you're pitching to a nutrition brand for example, don't try and sell them a post on dog leads. I don't sell anything relating to dogs but have had several guest post requests for titles relating to dog leads. Reach out to people who have audiences that will benefit from your knowledge, and your services. You can then offer content that will benefit their audience and will increase the likely hood of click-throughs to your own site.

  • Be Patient

Send a few really personalized emails, and produce content that is awesome and highly targeted, it's a slower approach to mass emailing but it'll likely get you better results.

  • Listen to feedback

In your initial outreach, ask if they're even up for guest posts. Don't just send over titles and articles off the bat. You're asking for permission to work with them in the first email. Once you have approval, then send them topic ideas, and let hem choose what they think will work best for their audience. It'll ensure they know the content is original, and especially for them. Not something you've churned out and sent to 100 other people.

Increase organic traffic with internal links from your top pages

Like backlinks, internal links have a big impact on SEO. Unlike backlinks, they put the power firmly into your own hands. If one of your webpages needs a boost, add relevant links to it from your highest-ranking pages.

Internal links help search engines discover pages while increasing PageRank. Plus, their anchor text adds context for search engines. And all of that leads to more organic traffic. 

In fact, one study showed that adding a link between two levels of a site's hierarchy brought a combined 25% boost in organic traffic across both levels. 

To give lagging pages (or new blog posts) a boost, add relevant links to them from your highest-authority pages. Or find particularly relevant pages to link from by searching the following: site:yourdomain.com β€œkeyword related to the page”. 

Just remember that the quality of the links is important and each subsequent link added will have less impact, so linking to unrelated pages won't be much help.

Software Engineer looking for reliable SaaS advice
  • Try to stick to B2B. Sell shovels, don't dig for gold.
  • Target small-to-medium-sized businesses. Because you can reach them, and they don't take months to buy your product (unlike enterprises).
  • If you can't be first, be different.
Worth Reading
1. Stefan created a self-built affiliate program that consists of only 30 lines of code (40 votes)
2. How Yoroomie runs a 5-figure paid Slack community? (YouTube)
3. Harry wrote a guide to help you write better conversational copy
4. How to reduce checkout time in a shopping cart?
5. How can I get my first 10 users/customers?
6. The universal growth loop
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⚡ IL - Unlock 125+ deals including AWS / Get more traffic by adding topics from high-ranking articles to your post

Friday, September 11, 2020

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In August, I redesigned my email footer and I forgot to link Twitter share correctly. So all people that tried sharing this way were not able to share it. 🙏🙏 To compensate all the missed sharing

⚡ IL - Welcome email? conversion VS conversation, & How to increase conversions.

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In the last issue, one of the top clicked links was tldrnewsletter.com which I linked as an auto-focus example. But I forgot to mention that you have to wait until the page loads completely to

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Thank You to all of You! Getting No. 3 on Product Hunt was not possible without your support. I really owe you a lot. Saying Thank You alone is not enough. So I have decided to offer a shoutout to all

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Launched on Product Hunt Today's the big day! I've just launched Indie Letters on Product Hunt. Any feedback / support appreciated :) Thank You, Falak ps - If you don't already have a

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