[SaaS Club] Product-Led Growth & the New Customer Journey

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🎧 Podcast
We just published the latest episode of The SaaS Podcast:

SaaS Product-Led Growth and the New Customer Journey

Blake Bartlett is a partner at Openview, a venture capital firm that focuses on B2B companies in the expansion stage such as Highspot, Calendly, and Expensify.

These days it seems like everyone's talking about "product-led growth" (PLG). But for many critics, it’s just a buzzword and for others, it’s not even a new concept.

So I decided to sit down with the guy who actually coined the term "product-led growth" and explore this topic in more depth with him.

In this interview with Blake Bartlett, we answer questions like:

Is product-led growth a new concept or is it just a new term for something that many businesses have already been doing for years?
What exactly is the new customer journey and why is it important for SaaS companies and leaders to understand it?
Can you build a product-led growth company without a free trial or freemium offering in your product? And if so, how?
What’s the role of marketing teams vs growth teams vs sales teams in a product-led growth SaaS company?

We also explored how a fictional sales-led SaaS company might transition to a product-led growth model. And we examined some of the challenges the company would face trying to do that and how it might overcome them.

👉 Listen to the episode here

💬 Quotes of the Week
Here are the quotes of the week from Blake:

📕 Books of the Week

This weeks' recommendations are "The Everything Store: Jeff Bezos and the Age of Amazon" by Brad Stone, Andrew Carnegie by David Nasaw and The First Tycoon: The Epic Life of Cornelius Vanderbilt" by T.J. Stiles.

Here's a brief blurb about each one:

The Everything Store: Jeff Bezos and the Age of Amazon
"The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now."

Andrew Carnegie
"Andrew Carnegie, whose lifetime spanned the era from the beginning of the Industrial Revolution to the First World War was America's first modern titan. In this magnificent biography, celebrated historian David Nasaw brings to life this period of unprecedented transition - a time of self-made millionaires, scabs, strikes, and a new kind of philanthropy - through the fascinating rags-to-riches story of one of our most iconic business legends."

The First Tycoon: The Epic Life of Cornelius Vanderbilt
"T.J. Stiles tells the dramatic story of Cornelius "Commodore" Vanderbilt, the combative man and American icon who, through his genius and force of will, did more than perhaps any other individual to create modern capitalism. Meticulously researched and elegantly written, The First Tycoon describes an improbable life, from Vanderbilt’s humble birth during the presidency of George Washington to his death as one of the richest men in American history."

👋 Say hi on Twitter or LinkedIn
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--Omer

[SaaS Club] Product-Led Growth & the New Customer Journey

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