[SaaS Club] SaaStock: Global Events for SaaS Founders, Executives & Investors

Hey, this is Omer...

Here's the latest SaaS Club update...

🎧 Podcast
We just published the latest episode of The SaaS Podcast:

SaaStock: Global Events for SaaS Founders, Executives & Investors
Alex had been working in sales for many years, but he longed to start his own business and work for himself. But he didn't have any 'great' business ideas.

He was interested in the SaaS space so he started a blog and podcast to share what he was learning. And he organized meetups in London for people interested in SaaS.

Several people told Alex that he should do a SaaS conference in Europe to bring together more people. He’d heard horror stories about doing events, so was reluctant at first.

Eventually, he decided to ‘listen to the market’ and organized his first event. Initial ticket sales were a disappointment, but he managed to get several hundred people to attend.

In the next 4 years, he ran SasStock events around the world every year. And got thousands of people attending. But then the global pandemic hit and all events came to a standstill.

In this interview, you'll learn how Alex has re-invented his business, what he's doing to rebuild, and why he's optimistic about future in-person events.

👉 Listen to the episode here

💬 Quotes of the Week
Here are the quotes of the week from Alex:

📕 Books of the Week

This weeks' recommendations are Traction: Get a Grip on Your Business by Gino Wickman and Scaling Up: How a Few Companies Make It...and Why the Rest Don't, Rockefeller Habits 2.0 by Verne Harnish

Here's a brief blurb about each one:

Traction
"In Traction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses - and you can too."

Scaling Up
"In Scaling Up, Harnish and his team share practical tools and techniques for building an industry-dominating business. These approaches have been honed from over three decades of advising tens of thousands of CEOs and executives and helping them navigate the increasing complexities (and weight) that come with scaling up a venture."

👋 Say hi on Twitter or LinkedIn
Follow me on Twitter or connect on LinkedIn (mention that you're on my email list).

--Omer

[SaaS Club] SaaStock: Global Events for SaaS Founders, Executives & Investors

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