Val Geisler - four easy fixes inside

I live in Ohio. More specifically, I live in a town with a Big 10 university and a winning football team and if you don't do football here then you're in luck because there's no traffic on Saturdays of away games all season long.

Anyways... sports-ball fan or not, you likely understand the concept of "defense" versus "offense".

As you're reading this you're making a choice about how you spend your time: on defense or offense.

Of course, a solid team needs both D and O to actually win a game. If you do nothing but push back against the other team you never have a chance to score points for yourself. And if you're only focused on scoring points and driving the ball, you'll forget to defend yourself and create opportunities for the other team to advance.

Retention is the defense to your offensive moves to grow your business.

Playing offense typically looks like:

• Running FB Ads
• Hosting JV webinars
• Creating powerful content marketing
• Hiring a sales team
• Doing live demos

It's bringing in more customers to throw as big of a bandaid as possible on that churn number you're facing.

And eeeeeverybody wants to "growth hack" and talk about expansion all day long.

But what if you spent time keeping the customers you've already attracted? What if you played defense while everyone else is on the offense? What if you (gasp!) did things a little differently from everybody else out there?

Playing defense requires strategy. It forces you to think outside of the box. It's thinking about retention instead of expansion. And it just so happens to be really easy to get started.

This article lays out your starting defensive position. Let's talk about retention, starting with the simple stuff:

These Four Emails Are Drastically Underutilized For Customer Retention. Here’s How You Can Fix That.

-Val