What's your biggest social media question right now? 🎙

Hi there, 

Happy Friday morning! ☀️☕️ Here's a question for you: what's your biggest social media question right now? We'd love to answer your questions in our weekly podcast, The Science of Social Media. Feel free to share your questions with us in this survey.

In today’s newsletter:

• Facebook announces new Messenger branding
• Simple, low-barrier videos that anyone can make for social media
• How brands have shifted social strategies to focus more on organic growth
• And much more!

Let’s get started! 👇

• A New Look for Facebook Messenger
• Slack is getting Instagram-like stories and push-to-talk audio calls for the pandemic era
• Apple is hiding a smile behind its new mask emoji
• Confessions of media buyer: Facebook updates have ‘wrecked the ad platform on the backend’
• Google is reportedly turning YouTube into a shopping site
• Snapchat launches first 'Local Lens' collaborative AR experience in London
• Which social media platforms should your business use in 2021?
• Snapchat finally lets all iOS users put music in their snaps
• Facebook issues official response to claims made in Netflix documentary 'The Social Dilemma'
• Facebook provides tips on maximizing closed captions in video content

1. Highlight your company culture: "Hand over your Instagram to someone on your team for the day and have them share about their day-to-day and why they value your company or product."
2. Recap a piece of content: "One of the reasons this type of video is so easy to create is because the script practically writes itself! If you have the blog post written then you have the outline of your video script."
3. Promote your podcast: "Whether you’re starting from scratch with a new show or you’re a seasoned podcasting pro, using video to promote your show on social media is key to growing your audience."
4. Behind the scenes: "The finished product of a video is always great to share with your audience. But what can make the finished product even more enjoyable is to see a behind-the-scenes clip of how it all happened."
5. Spread the word about an an upcoming event: "Videos are the perfect medium to share high-level details and build excitement for your event."
6. How-to videos: "The launch of a new product or feature is always a great opportunity to show your followers on social what it’s all about. And what better way to do that then with a product walk-through right on your profile?"

In this episode, we're joined by Buffer's VP of Marketing Kevan Lee. Kevan shares how COVID-19 has impacted marketing budgets and how brands have shifted social strategies to focus more on organic growth due to smaller budgets for paid.

Woohoo, you made it to the end! 

Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

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