tl;dr Marketing October 26th - 2020 Issue

Digital Marketing News Roundup

October 26th - 2020

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Today\’s digital marketing roundup includes news that Verified Retail Merchants in the U.S. Can Add Links to Their Online Store to Their Google Business Profiles, Snapchat Can Now Scan Food and Wine Labels and more.

Social Media

Snapchat Can Now Scan Food and Wine Labels

Snapchat is adding food and wine labels to its visual search lineup. The app’s in-app camera can now scan packaged food and wine labels to surface nutritional info and tasting notes. Snapchat has been slowly [...]

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General

ClipDrop Brings Copy Paste for the World Around You

ClipDrop, a new app that lets your phone’s camera quickly grab objects from your environment and place them into desktop apps, is now available to try. It’s a neat twist on AR, that makes the physical [...]

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SEO

Compare Pricing and Purchasing Options on Google Shopping Tab (U.S. Only)

On Google Shopping in the U.S you can now view various price and purchasing options from a range of stores, with both online and local options listed for easy comparison. You’ll also see curbside and [...]

tl;drMarketing

SEO

Get Notified About Price Drops from Google Shopping Product Pages (U.S. Only)

You can turn on price tracking from Shopping product pages to receive alerts for price drops on any products you’re considering. Just make sure you’re signed into your Google account and you’ll receive notifications through [...]

tl;drMarketing

SEO

Promotion Labels for Ads and Free Product Listings Comes to U.S. Google Shopping

To help retailers maximize exposure of their deals—doorbusters or evergreen—promotions will be available to all U.S. retailers and will be significantly easier to use for the holidays. You can expect faster average approval times and [...]

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SEO

Verified Retail Merchants in the U.S. Can Add Links to Their Online Store to Their Google Business Profiles

Along with the announcement that you can now list your products on Google for free around the world. Gogole also made a few other announcements Retailers can also opt-in to free local listings in the Merchant Center, enabling [...]

tl;drMarketing

Paid Media

Google Ads Report Editor Will Have a New Auction Insights for Retail Categories

Within the next month, you can expect auction insights, like impression and outranking share, to show how you’re performing in specific product categories compared to others. This can be found in the Google Ads Report Editor for [...]

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General

Google’s New No-Code Platform AppSheet Helps You Automate Your Processes

AppSheet is Google Cloud’s no-code development platform, designed to let anyone create a powerful app without having to write a single line of code. Instead of learning code or finding someone to create the app [...]

tl;drMarketing

SEO

Package Tracking Early Adopters Program Drops Support for XML API

Along with changing the API requirement for package tracking documentation to state that they only accept POST requests, it also appears they dropped support for XML API calls.

tl;drMarketing

Social Media

Facebook Adds Hosting, Shopping Features and Pricing Tiers to WhatsApp Business

Facebook is bringing a bunch of eCommerce feature to WhatsApp Business. In-chat Shopping: a new way for businesses in turn to use WhatsApp both to link through to those Facebook-native catalogs, as well as other [...]

tl;drMarketing

Social Media

Analysis of How Linkedin's Algorithm Works and How You Can Use It to Improve Your Reach

If you want to improve your reach on Linkedin you might want to go through these slides that try to figure out how Linkedin’s algorithm works.

tl;drMarketing

Social Media

Pinterest Announces Initiatives to Support Underrepresented Creators and Businesses

Pinterest has announced that they are committed to ensuring that 50% of the managed creators they are working with come from underrepresented groups.   In the coming weeks, they will introducing a new way for retailers [...]

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Social Media

Facebook Is Testing Hyperlocal Groups Called Neighborhoods That Could End up Rivaling Nextdoor

Facebook is testing a feature that connects users with their neighbors in community networks — similar to Nextdoor, the hyperlocal social network valued in the billions. “Neighborhood,” which is being trialled in Calgary, Canada, will [...]

tl;drMarketing

General

Study Finds News Sites That Turn off Commenting Don’t Drive Users to Social Media

A study published Thursday by the Center for Media Engagement (CME) at the University of Texas, Austin, looked at what comments sections mean to news sites. It found that, for the most part, the comments became less [...]

tl;drMarketing

Social Media

Live Shopping Is Already Huge in China, and Now Tech Giants Want to Make It Big in the U.S.

2020 has been the year of live shopping for US tech companies. Amazon launched Amazon Live for influencers in July, and Instagram and Facebook launched live shopping features in August. Google’s R&D division, Area 21, also launched Shoploop, which isn’t [...]

tl;drMarketing

General

Augmented Reality Boosts Conversion for Home Depot

The home improvement retailer added augmented reality capabilities to its app and mobile web before the pandemic. The feature helps lift engagement and conversion as consumers spend more time shopping on their phones. Consumers who [...]

tl;drMarketing

Social Media

Facebook Announces New Advertising Options for the Holidays, Including Product Tags in Instagram Ads

Facebook has announced some new ad tools to help retailers make the most of the season, and finish out 2020 in the strongest possible way. The main update is the ability to create Instagram ads with product [...]

tl;drMarketing

Social Media

Instagram Is Working on the Possibility of Following a User from All Your Accounts

This looks like a cool feature to have especially for social media managers. NOTE: The feature was likely discovered by reverse-engineering the app to find hidden features and security vulnerabilities, so while it’s possible this [...]

tl;drMarketing

SEO

Google Shopping Tab Will Start Showing a Price Scale (U.S. Only)

Here is a new feature that is on Google Shopping in the U.S. Starting today, you can quickly see whether the price offered for an item is high, low or typical, compared to other prices [...]

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tl;dr Marketing October 20th - 2020 Issue

Tuesday, October 20, 2020

Digital Marketing News Roundup October 20th - 2020 visit tldr;Marketing Today\'s digital marketing roundup includes news that Google Clarifies That the Passage Indexing Has More to Do with Ranking

tl;dr Marketing October 14th - 2020 Issue

Monday, October 19, 2020

Digital Marketing News Roundup October 14th - 2020 visit tldr;Marketing Today\'s digital marketing roundup includes news that Google Has Quietly Rolled out Haircut Appointment Booking for Google

tl;dr Marketing October 18th - 2020 Issue

Monday, October 19, 2020

Digital Marketing News Roundup October 18th - 2020 visit tldr;Marketing Today\'s digital marketing roundup includes news that Google Will Begin Passage Based Indexing Starting Next Month For All

tl;dr Marketing October 13th - 2020 Issue

Tuesday, October 13, 2020

Digital Marketing News Roundup October 13th - 2020 visit tldr;Marketing Today\'s digital marketing roundup includes news that Plesk Hosting Control Panel Price Increase Coming in Jan 2021, Facebook

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