tl;dr Marketing November 02nd - 2020 Issue

Digital Marketing News Roundup
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November 02nd - 2020

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Today’s digital marketing roundup includes news that Import Your Google Ads Data into Google Sheets Using the Official Google Ads Add-On, Fetch & Render as Googlebot Python Colab Script for SEOs and more.

General

Next.js 10 IS Out With a Bunch of SEO Features

Next.js is an open-source React front-end development web framework that enables functionality such as server-side rendering and generating static websites for React based web applications. They have recently announced Next.js 10, with some SEO friendly [...]

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Sponsor

Node Identifiers: From Structured Data to Linked Data

Today’s sponsor Sitebulb published an article to help SEO’s level-up their game when it comes to structured data.


The post introduces a ‘node identifier’, which is unique URI that can be used to unambiguously identify an entity within structured data markup.


By using node identifiers, you can link together disparate blocks of structured data, to communicate the relationship between different entities on the page.


The article goes further, explaining how using this markup can help make structured data truly interconnected, in a step towards Tim Berners-Lee’s original vision for a semantic web.


Reminder: Sitebulb have an exclusive offer for tl;dr readers – follow this link and sign up to get a totally free 60 day trial (normally 14 day trial).

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SEO

Google Has an Hour Long Video About How Google Search Works

If you’ve ever wondered how Search works, or are curious to see what goes on behind the scenes, there may be something in here for you.

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Paid Media

Import Your Google Ads Data into Google Sheets Using the Official Google Ads Add-On

I am not sure if this is new but I don’t think I have come across this before. Importing your Google Ads data into Google Sheets often requires a lot of manual work (unless you [...]

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Social Media

Facebook, Instagram and Dating Apps Grab the Most Personal User Data

In a new study ( it looked at 48 popular apps across various sectors and ascertains which permissions they asked consumers for in their terms and conditions and privacy agreements. ) that shocks no one, [...]

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SEO

GMB is Apparently Suspending Listings for Making Single Edits to Profiles

Apparently, there has been a recent uptick in Google My Business (GMB) suspensions for making single edits to business profiles. This thread in the Local Search Forum shows the frustration of triggering a suspension simply from [...]

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Tips and Tricks

Fetch & Render as Googlebot Python Colab Script for SEOs

An easy to use Python Colab Script to get the latest version of chrome to render a page and give you the HTML and screenshot to have a quick look to see how Googlebot might [...]

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SEO

Book Structured Data LibrarySystem additionalProperty.value Replaces national for government

Google has updated its book structured data documentation to show that the LibrarySystem additionalProperty.value will now take government as the type of library value, replacing national as one of the accepted values

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SEO

How Does Google Handle HSTS 307 Redirects

John explains that 307 Redirects are not a true redirect as only browsers are capable of seeing a 307 and it doesn’t mean anything to Googlebot. When Googlebot crawls a HTTP page with HSTS, it [...]

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Paid Media

From December 2020 Some Advertisers’ Accounts May Be Paused Until Business Operations Verification Is Completed

In December 2020, Google will be updating the Business Operations Verification program requirements to reflect that certain advertisers’ (applicable to advertisers in Australia, Canada, India, Ireland, Pakistan, South Africa, the UK, and the USA) accounts [...]

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SEO

StreamSuggest : Scrape Google & Bing Autocomplete Suggestions and Visualise Them in a Tree or Tabular Form

Auto-complete suggestions from Google and Bing are great to grasp popular or trending queries, helping you target additional keywords in the content, etc. StreamSuggest retrieves these suggestions at scale, organises them neatly, visualises them in [...]

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SEO

Form January 31 2021 Data-vocabulary.org Markup Will Stop Being Eligible for Google SERPs

Earlier this year Google announced that by April 6, 2020 they will drop support for Data-vocabulary.org Markup but with the who COVID situation they decided to postpone that and now they have a new date [...]

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General

According to a Gartner Study 70-98% of Text Messages Are Actually Read vs. 20% of Emails

It may seem strange that the humble text message – the old-fashioned SMS, not even WhatsApp – has emerged as the workhorse of the 2020 US election. By some estimates one billion text messages will [...]

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SEO

Google Shared Some Information on How They Crawl Podcasts

Google shares some info on how they crawl podcasts 1) Google shows some podcasts in the SERPs based on tech requirements 2) Pages containing podcast info are typical webpages. For those, make sure you add [...]

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Social Media

Instagram Is Working on a Collab Sticker

Collaborating with other brands on social media can be a super powerful marketing strategy and now it appears Instagram might be offering a new Collab Sticker. NOTE: The feature was likely discovered by reverse-engineering the [...]

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Social Media

LinkedIn Has a New Company Engagement Report

LinkedIn this week unveiled a new Company Engagement Report option to better inform brands engaging in business-to-business account-based marketing on its platform. The professional network’s new Company Engagement Report tracks the following metrics for target accounts: Total [...]

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Paid Media

Link Your Google Ads Account to Ads Data Hub

Ads Data Hub helps you unlock actionable insights across multiple Google platforms like Google Ads, Campaign Manager and Display & Video 360. To make it even easier for you to unlock these insights in your advertising [...]

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Friday, October 30, 2020

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