tl;dr Marketing November 03rd - 2020 Issue

Digital Marketing News Roundup
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November 03rd - 2020

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Today’s digital marketing roundup includes news that You Can Now Add Subscriber Count to Public Snapchat Profile, How To Track User Progress In Web Stories Via Event Tracking In Google Analytics and more.

Paid Media

Microsoft Advertising Launches Promotion Extensions for All Advertisers in the United States

Microsoft Advertising just announced Promotion Extensions for all advertisers in the United States. Promotion Extensions allow you to highlight a special offer or a special deal in your text ad. Additionally, you can tie your deal to a [...]

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Sponsor

Ahrefs Webmaster Tools: What’s In It For Our Users?

Let’s start with that first bit. You can think of Ahrefs Webmaster Tools (AWT) as Google Search Console…except made by Ahrefs.

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General

Spotify Will Now Allow Artists and Labels to Promote Tracks in Your Recommendations

Spotify announced today it will begin to test a new service that gives artists more of a say in how their music is discovered on the Spotify platform. At launch, the service will allow artists and [...]

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SEO

How To Track User Progress In Web Stories Via Event Tracking In Google Analytics

A nice give on how to set up a better tracking system for Web Stories in Google analytics. Glenn unpacks a lot of great tips to track user progress through each Web Story you have [...]

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SEO

Amz Sprout - Real Time Amazon Search Volume, Competition Score, CTR data and more [Chrome Extension]

Here is a chrome extension that claims to give you Real Time Amazon Search Volume (I am a bit sceptical about how they get this data), once you install the extension, click on the icon, [...]

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SEO

A Good Read on Improving Core Web Vitals

Simon Hearne deep dives into Core Web Vitals and how to improve it and track performance.

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Social Media

You Can Now Add Subscriber Count to Public Snapchat Profile

Looks like users can start adding their subscribers count to their public Snapchat profile.

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General

Merkle's Q3 2020 Digital Marketing Report

Google organic search visits to brand sites increased 28% Y/Y in Q3 2020, down somewhat from 33% growth in Q2, but still well above the pre-pandemic historical trend. On mobile devices, Google organic search visits [...]

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