Saas Marketer - blog SEO

blog seo

And an update...

Nov 04

Alright team... it's time for the update.

So what's been happening over the last two weeks?

We made a new hire at Fame - Welcome Anna! We had 400 applications, did 36 times 10 minute interviews, 7 times 20 minute interviews and made 1 hire
By the way, probably the fastest way to get REAL followers for your Linkedin page is to simply podcast a job on Linkedin ;)
We've kicked off the content/social/flywheel for both Fame and bCast
Our new bCast developer has been banging out updates... we're pushing approx. 4 fixes/feature improvements per month which feels GREAT

What have you been doing? Hit reply and let me know...

Let's get to it…

The more time I spend in SaaS Marketing the more I am witnessing the POWER of SEO.

In a previous email I shared the five pillars of SaaS SEO (blog, podcast, YouTube, support and users), in this email we dig into just one of these...

The most well known and popular: The Blog.

Now you can go out and spend 000's on SEO courses/consultants, but it's actually very simple.

I share the four rules of Blog SEO below:

1. Get The Keywords Right

When you drive to the supermarket, you make sure you have the right one in Google Maps, if you don't you won't get the right type of bread for your lunch.

The same applies to your SEO strategy: you determine your desitnation BEFORE you leave.

Spend time upfront to understand the perfect keywords for your niche. They should fit into these three categories:

TOFU - Top Of The Funnel
MOFU - Middle Of The Funnel
BOFU - Bottom Of The Funnel

For bCast (podcast hosting for marketers by marketers) these categories are:

TOFU - Not Interested In Podcasting Yet But Is The Right Customer Persona
MOFU - People Interested In Podcasting
BOFU - People Looking For A Podcast Host

Add your chosen keywords into the right category... you then tailor the format, detail and style as per the prospect position in your funnel.

2. Make It Really Good

This is the hardest of them all. You can mess up the other three rules and get this one right and you will still rank for something!

It's called the Skyscraper Technique but reality it's just this: find who is ranking, read their post... and make yours better.

If you need to write it, then write it. If you need to hire a better writer, then cut your Google Ad spend and hire a better writer.

Include images, diagrams, embedded videos
Add quotes from thought leaders
Share templates, swipe files or checklists

Only you know how to make your content better for your niche... so do it.

3. Get Regular, Random Backlinks

Aside from good content, the other thing you need is links.

They need to be to a variety of different pages on your site from a variety of different websites.

Fortunately if you get #2 right, you will get links.

Aside from that, the fastest way to get links from people in your niche is to simply build out a list of the top 50 podcasts in your niche, decide on the value you can add to their audience and then PITCH them hard.

If you're not getting booked then simply offer to throw in some ad spend to promote the podcast episode on Facebook/Linkedin when it goes live.

4. Be Boringly Consistent

This is the big one.

You just have to stay in the game longer than everyone else. Just like love, friendships and investing... the benefits always accrue over the long term.

Google gives your domain more authority the longer you publish regular content.

I'm not talking three months, six months or even twelve months... I'm talking three to five years.

This may seem like a long time, but trust me, it will be worth it when you can't stop the avalanche of "free traffic" hitting your domain.

I hope this email was valuable… remember for ALL feedback and questions, just hit reply to this email, I read and respond to them all!

Keep growing,
Tom - SaaS Marketer

P.S.

And of course, if you want to put this process on steroids, you need to hook up to the brand new Ahrefs Webmaster Tools. They're 100% free.

Why?

Because they do what Google's Search Console doesn't.

They:

Monitor over 100 potential SEO issues
Provide extensive advice on how to fix them
Show you ALL your backlinks
Inform you of any broken external or internal links
Show you all known keywords

If I haven't convinced you, then check out more details in this video.

If I have... jump in now

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Saas Marketer - blog SEO

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