Making people's jobs easier is what we love to do. Here's how we do it.

                                                           

How much digital marketing should your brand be doing?

For our client, the answer was A LOT!

Check out the types of things we’ve been doing for them:

Our work at a glance

And here’s what they had to say about it:

“The process is seamless and Brafton’s talented team members do whatever it takes to get projects done on time and in scope, making my job much easier.”

They figured out that in order for their marketing to work, they needed to focus on:

  • Their website - search engine optimization and great user experience are essential.
  • Their content - speak their audience's language, share new information.
  • Their marketing mix - be varied enough to grab attention at all stages of the purchase cycle.
  • And more - establish the right tone, excellent social media management and a lot more.

Check out the full story here, and let me know if you need help with any of these things for your brand. 

Cheers, 
Michelle

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Thursday, December 10, 2020

Last week, Google announced its latest core algorithm update. It's called, appropriately, the December 2020 Core Update, and will take up to 2 weeks to be fully rolled out. We compiled what we know

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Tuesday, December 8, 2020

The Content Marketer By Brafton Last week we shared ideas for creating fun Instagram Stories for your audience, an infographic explaining the 7 functions of marketing, a few brand style guide templates

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Friday, December 4, 2020

The Content Marketer By Brafton Last week we shared advice on taking control of your brand perception, tips on writing in a conversational tone (easy to say, hard to do!), reviewed some Google

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What is content? Blog posts and landing pages, right? Well, yes. But it's so much more than that. Content is anything that informs, engages or entertains your audience. So - Podcasts? Videos?

5 things to post on LinkedIn + best practices for each

Tuesday, November 10, 2020

The Content Marketer By Brafton Last week we shared the content types that work best on LinkedIn, infographics about marketing audits & KPIs to measure, 21 questions to ask for your next case study

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