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Google Dec. 2020 Core Update: What to know & expect
Thursday, December 10, 2020
Last week, Google announced its latest core algorithm update. It's called, appropriately, the December 2020 Core Update, and will take up to 2 weeks to be fully rolled out. We compiled what we know
8 Instagram Story ideas any business can use
Tuesday, December 8, 2020
The Content Marketer By Brafton Last week we shared ideas for creating fun Instagram Stories for your audience, an infographic explaining the 7 functions of marketing, a few brand style guide templates
How is your brand perceived? Here's how to power positive perception
Friday, December 4, 2020
The Content Marketer By Brafton Last week we shared advice on taking control of your brand perception, tips on writing in a conversational tone (easy to say, hard to do!), reviewed some Google
Creativity coming your way: 6 inventive content marketing ideas for Q1
Friday, December 4, 2020
What is content? Blog posts and landing pages, right? Well, yes. But it's so much more than that. Content is anything that informs, engages or entertains your audience. So - Podcasts? Videos?
5 things to post on LinkedIn + best practices for each
Tuesday, November 10, 2020
The Content Marketer By Brafton Last week we shared the content types that work best on LinkedIn, infographics about marketing audits & KPIs to measure, 21 questions to ask for your next case study
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Wednesday, May 1, 2024
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Wednesday, May 1, 2024
Relevance is an important ranking factor for Google… but what exactly is relevance? Even experienced SEOs are getting this wrong. They're focusing on semantic relevance (think of it as “context”).
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15 Best Examples of Professional Goals [+Tips to Achieve Them]
Wednesday, May 1, 2024
We all have aspirations, but how do you go about making them a reality? Let us explain. Check out these examples of actionable, achievable professional goals.
Should You Block AI From Scraping Your Site?
Wednesday, May 1, 2024
Moz.com's blog had a post recently about whether or not you should let the artificial intelligence (AI) spiders crawl your content for large language models. The author, Tom Capper, makes good